Top Marketing & PR Agency for GCCs and Innovation Hubs
Umanshi is a marketing and PR agency for GCCs, centres of excellence and innovation hubs in India. We help global capability centres become known as innovation leaders and employers of choice, both in the Indian market and with headquarters.
What a Global Capability Centre Needs From Its Marketing
Employer Brand at Scale
We position your GCC as a destination for niche tech talent using Employee Value Proposition articulation, role-based messaging and credibility-first storytelling across platforms.
Innovation-Led Brand Positioning
We translate labs, CoEs and patents into market-facing innovation stories grounded in real use cases and proof-of-concept outcomes.
Thought Leadership Over Noise
We build POVs, whitepapers and executive content that signal domain depth across AI, cloud, cybersecurity and data to influence, not just generate impressions.
Our Proven Track Record as a Marketing and PR Agency for GCCs and Innovation Hubs
Marketing and PR for GCCs and Innovation Hubs, Led by a Team That’s Lived the Industry From the Inside
Our team includes people who have worked inside global technology companies, so we understand how a GCC is run, measured and seen by headquarters. Companies our team worked with in earlier roles include Cognizant and IBM.
GCC and Innovation Hubs That Found Their Good Place
Our 3-Step GCC Marketing and PR Framework for High-Impact Results
Understand Your World
We start by understanding your business goals, talent challenges and the priorities of decision-makers in India and at headquarters. We analyse your competitors and category to identify clear opportunities.
Create Your Advantage
We translate insights into a clear strategy and compelling creative direction, whether for employer branding, content, PR or campaigns, that makes you stand out meaningfully.
Execute With Intent
We produce and launch your marketing and PR assets across channels, ensuring quality, consistency and measurable impact that reaches the right stakeholders.
Ideas That Reached
The Good Place
PR, employer branding and digital work from our marketing and PR agency for GCCs and technology companies.
Frequently Asked Questions
What does a marketing and PR agency for GCCs do?
It builds the reputation of global capability centres in India. At Umanshi that covers employer branding and EVP, launch and expansion PR, leadership thought leadership, innovation storytelling, LinkedIn and websites, run by one team.
What is a GCC?
A global capability centre is an offshore unit set up by a multinational to deliver technology, engineering, analytics, operations or R&D work for the parent company. Many are based in Indian cities such as Bengaluru, Hyderabad, Pune, Chennai and Mumbai.
How can PR help a GCC hire better talent?
Specialist engineers choose employers they have heard of and respect. Media coverage of your innovation, visible leaders and a clear employer brand make your GCC a known name, which improves both the volume and the quality of applications.
Do you help with launching a new GCC in India?
Yes. We plan the launch story, media announcements, leadership profiles, careers content and social campaigns so a new centre starts hiring with credibility from day one.
Do you work with GCCs outside Mumbai?
Yes. Umanshi is a marketing and PR agency for GCCs based in Andheri East, Mumbai, and we support capability centres across India.
Partner With a Marketing and PR Agency for GCCs and Innovation Hubs
If you lead a GCC or innovation hub and are dealing with tough hiring markets, weak differentiation or low retention, share your challenge for a tailored growth strategy.
