Client
Lingaro
Sector
IT, Data & Analytics, GCC
PR Focus
Employer Branding PR
Client Overview
Lingaro is a global data and analytics company with operations across 30+ countries. Despite its global reputation, it was virtually unknown in India’s competitive IT hiring market. The brief wasn’t media visibility. It was attracting better talent through credibility. We built a PR-led employer branding campaign that made people want to work there.
Challenge
New to India Brand
Great company. Great salaries. But almost nobody in India’s tech ecosystem knew who Lingaro was.
Hiring Competition
Every major IT company was fighting for the same talent pool. Lingaro had to stand out without matching advertising budgets.
Generic Messaging
One-size-fits-all employer branding wasn’t going to work. Different talent segments looked for different reasons to join.
Our Strategy
Instead of starting with press releases, we started with people. We mapped the employee journey across career stages, built narratives for each audience, positioned Lingaro’s leadership as industry experts and used targeted media outreach to build credibility before driving recruitment.
Result & Metrics
The campaign completely changed how Lingaro was perceived in India. From being an unknown employer, it became a recognised technology brand with a strong employer proposition. Organic PR helped improve visibility, credibility and hiring performance without spending a single rupee on advertising. The campaign went on to win industry recognition for delivering measurable business outcomes through strategic PR.
What impressed us the most about Umanshi was their ability to tailor their communication strategies to effectively convey our brand story and key messages. We are grateful for the positive impact they have had on our organization.
