Client
Covasant
Sector
Agentic AI, Enterprise Software, Services as Software
PR Focus
Agentic AI positioning, enterprise credibility, CXO thought leadership, M&A and platform storytelling
Client Overview
Covasant is an AI driven enterprise technology company focused on Agentic AI led Services as Software. The company operates at the intersection of AI, risk, governance, and enterprise transformation, helping global organisations move from experimentation to scalable AI adoption with control and accountability.
About Project
The engagement focused on positioning Covasant as a next generation enterprise AI company with a differentiated point of view on Agentic AI, governance, and value creation. The mandate included building credibility among Indian and global enterprise stakeholders, establishing leadership visibility, and supporting key business milestones including partnerships, mergers, and platform launches.
Challenge
Differentiating in a crowded enterprise AI market
The AI landscape is saturated with generic transformation narratives, making it difficult for serious enterprise players to stand out.
Covasant needed to clearly differentiate its Agentic AI led Services as Software model from traditional IT services and generic AI solution providers, while maintaining enterprise grade credibility.
Building trust in emerging Agentic AI systems
Agentic AI adoption raises concerns around risk, governance, and control for enterprises.The challenge was to position Covasant not just as an AI innovator, but as a responsible authority capable of addressing enterprise level concerns around autonomy, compliance, and accountability.
Introducing a relatively new brand to enterprise decision makers
Despite strong capabilities, Covasant was still building recognition among CIOs, GCC leaders, and transformation heads. The brand required consistent CXO led visibility and third party validation to establish trust with senior enterprise stakeholders.
Our Strategy
Agentic AI category positioning through thought leadership
Covasant was positioned as a pioneer shaping the Agentic AI conversation, not merely participating in it.
Narratives focused on Services as Software, AI governance, and risk led adoption, moving coverage from announcements to opinion driven leadership.
CXO first visibility across enterprise platforms
Senior leadership was consistently positioned as visionary voices driving enterprise AI transformation.
This included interviews, authored articles, and expert commentary across business, technology, and enterprise focused publications.
Milestone led credibility building
Key business developments were used as credibility anchors.
This included the Botminds partnership, strategic advisory onboarding, mergers with konaAI and DCube Data, platform launch Enablr, and enterprise hackathon outcomes.
Phased PR execution for sustained authority
PR was executed in structured phases to move from awareness to authority.
Phase 1 focused on positioning and partnerships, Phase 2 on scale through M&A and GCC enablement, and Phase 3 on CXO led authority and trust validation.
