Client Overview
The House of Misal is a homegrown QSR business established in 2019 bringing authentic Maharashtrian misal to Mumbai and Thane, known for its variety-led menu and bold local flavour.
Problem Statement
A regional food brand wanted to scale rapidly across Mumbai, relying traditionally on word-of-mouth, while millennials and Gen Z were discovering eateries primarily through online search.
Our Approach
We digitised word-of-mouth by turning every satisfied diner into an organic online advocate. GMB assets were set up for each outlet, QR codes placed on tables, and customers nudged to leave reviews post-meal. We optimized five location GMBs (Dadar, Goregaon, etc.) with authentic photos, 21 unique misal varieties, and local keywords in English and Marathi (like “Aai Shapath”). This made the brand hyper-visible to locals searching for “misal near me.”
Organic Reviews
0
K+
QR codes transformed in-house diners into instant online advocates.
Average Organic Rating
0
Authentic visuals and local SEO built unbeatable trust and visibility.
Organic Sales Growth
0
%
Revenue skyrocketed as digital reputation directly drove footfall.
Testimonial
The Team That Shaped Our Brand Journey
Our outsourced marketing team! It was Umanshi who showed us the path of how right marketing and branding can take our business places! It has been our business partner since the time of our inception. They have excellent ideas, reasonable prices, and deliver the final product with exceptional quality and timeliness.Tamanna and team demonstrated exceptional patience, creativity, and professionalism. Long term partnership it is for us with Umanshi!
Gaurav Pawar
Co-founder, House of Misal
Built for Business Outcomes
The Organic Playbook of 0 Advertising Spend. Every detail was optimised to help Google and consumers trust, find, and choose the brand organically.
Multi-Lingual
English, Marathi, and mixed-language listings like “Aai Shapath 18+ Misals.”
Visual Proof
Real food, shop, and surrounding photos uploaded organically.
Scalable Playbook
Same GMB framework replicated across every new outlet launch.
GET IN TOUCH WITH US
Explore More of Our Case Studies
KLT Automotive Digital Case Study Social Media for Making Engineering Engage
