Client Overview
Sampusht Aaharam, in operation since 2020, is a D2C organic food brand delivering freshly cold‑ground flours, multigrain blends, spices and cold‑pressed oils direct to health‑focused customers across Bengaluru and beyond.
Problem Statement
With limited word-of-mouth reach and no structured local search presence, Sampusht Aaharam struggled to be discovered by nearby customers actively searching for organic food options.
Our Approach
The GMB optimisation focused on improving category accuracy, keyword-led descriptions, structured product listings and consistent profile activity. Geo-intent keywords, certification trust markers and freshness cues were embedded across the profile to improve relevance. Regular posts and timely review responses strengthened engagement signals.
As a result, the Business Profile achieved a sharp rise in visibility, higher website interactions and significantly improved call actions from high-intent local searches.
0
%
Increase in Profile Views
Increased visibility across Search and Maps
0
%
Increase in Website Clicks
Clear paths for customers to inquire through website as well as Whatsapp
0
+
Direction Requests in 2 Months
Clear rise in in-store visit intent from local searches
Testimonial
Strengthened Local Discovery and Visibility
The Umanshi team showed strong dedication throughout the engagement and handled our Google Business Profile optimisation with care and consistency. Their efforts helped improve our local visibility and made it easier for nearby customers to discover and engage with our business.
We appreciated the teamwork and follow-through the team brought to the project, which gave us a stronger foundation for local growth.
Anil Kothari
COO, Sampusht Aaharam
GMB Optimisation Strategy
A local SEO strategy focused on category optimisation, keyword-led listings, product visibility and engagement signals to convert Google Search and Maps discovery into actions.
Audience
Health-conscious households, organic food buyers, diabetic-friendly diet seekers and local grocery shoppers in Bengaluru
Content Focus
Product-led listings, freshness cues, certifications, geo-keywords, posts and reputation management
Platform
Google Business Profile across Search and Maps
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