Client
Celestia Pictures
Project Type
Studio Brand Launch and Founder PR, 3-month project
Date
July – September 2026 (Q3 2026)
Client Overview
Celestia Pictures is a Mumbai-based film and OTT content studio founded by Ankkit Poddar, a producer and IIM Bangalore alumnus. Its debut slate spans drama, thriller and slice-of-life Hindi productions, alongside a regional music label partnership and a long-form theatrical feature in development.
About Project
Celestia engaged Umanshi for PR for production houses that would launch it as a credible content studio and establish Ankkit Poddar’s independent identity as a producer. The objective was to give both the studio and its founder a media presence that did not depend on any single project or platform announcement, built from a standing start inside one quarter.
Challenge
No Existing Media Footprint
Celestia Pictures had never issued a public communication. There was no brand recall, no established journalist relationships and no founder visibility to build on.
A Launch With Nothing to Premiere
The usual entertainment PR hooks, a trailer, a casting reveal or a release date, were all unavailable. The slate was in production, not in market, so PR for production houses at this stage needed a different kind of news peg.
Founder Identity at Risk of Disappearing Into the Slate
Without deliberate separation, Ankkit Poddar’s profile would have been absorbed into project announcements, leaving the studio dependent on its next title for every mention.
Our Strategy
A Verifiable Milestone Instead of an Intention
The announcement was built around six projects completed in the studio’s first month, with recognisable talent attached. This turned a launch statement into a track record, which is what entertainment desks actually publish.
Dissemination Beyond the Entertainment Trade
Outreach combined a curated film-media list with national news and syndication desks, taking a studio launch into general news rather than confining it to film press.
Four Distinct Editorial Themes for Founder Visibility
Each placement was anchored to a separate angle: the studio vision, the producer’s lens, building a production house and the future of Hindi OTT. Repeated presence read as substance rather than repetition.
Sequenced Across the Quarter, Not Front-Loaded
The announcement ran in July and editorial placements landed through September, keeping the studio in circulation for the full engagement instead of peaking once.
Result & Metrics
Page-1 ownership of the brand query in under 90 days
A Google search for Celestia Pictures now returns the studio’s own story on the first page
Founder search identity created from zero
Ankkit Poddar now has a searchable profile as a producer in his own right
Single-narrative SERP control
Search results tell one consistent story about the studio and its founder
Launch the Studio Before the Slate
A production house doesn’t need a release date to be newsworthy. Talk to us about PR for production houses that builds the studio and its founder from day one.
PR for Production Houses FAQs
How do you do PR for production houses before a film releases?
Build the story around what is already true. Strong PR for production houses at launch stage uses verifiable milestones, such as completed projects and talent attached, along with the founder’s point of view, instead of waiting for a trailer or release date.
Why separate the founder’s identity from the studio’s projects?
Projects come and go, but the founder’s credibility carries across every title. A founder with an independent media presence gives the studio a voice between releases and makes each new announcement easier to place.
Why take an entertainment launch beyond film media?
Film trade press reaches the industry, while national news and syndication reach investors, partners, talent and audiences. Combining both made Celestia’s launch a business story as well as an entertainment one.
How long does it take for PR to improve a brand’s search results?
It depends on how much coverage already exists. Celestia started from zero, and a sequenced quarter of national, trade and founder placements gave it page-one ownership of its brand search in under 90 days.
Does Umanshi offer PR for film, OTT and content companies?
Yes. Umanshi provides PR for production houses, studio launch PR, founder positioning and entertainment media relations for film, OTT and content companies in Mumbai and across India.
Get in touch with us
Explore More of Our Case Studies
PR for Production Houses Case Study | Celestia Pictures
