Client Overview
FootSecure is India’s first “phygital” podiatry platform, providing comprehensive diagnostics, surgeries and specialized wound care for diabetic foot management and sports injury recovery.
Problem Statement
Two FootSecure clinics lacked consistent local visibility, keyword dominance and patient-intent discovery despite strong medical expertise and physical presence.
Our Approach
Between January and mid-2025, FootSecure’s Sahakarnagar and Malleshwaram clinics saw sustained growth in local discovery and engagement despite competitive healthcare search environments.
Sahakarnagar recorded 513 monthly business interactions (+85.9% YoY) and consistent month-on-month growth across July–November. Malleshwaram showed similar momentum with 495 interactions in November (+53.3% YoY). Search visibility expanded sharply across high-intent queries like “podiatrist near me”, “podiatrist Bangalore” and “foot care clinic”, translating local search demand into measurable patient actions.
Profile Views
0
Strong visibility across Google Search and Maps
Search Appearances
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Consistent rankings for high intent keywords
Monthly Interactions
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Action-oriented local engagement reflecting real patient intent and trust.
Testimonial
Stronger Visibility. Consistent Patient Intent.
Umanshi approached local SEO with a clear understanding of how patients actually search for foot care services. Their structured optimisation across our Sahakarnagar and Malleshwaram clinics significantly improved our local visibility and engagement.
The increase in relevant searches and profile interactions directly reflected in patient inquiries. What stood out was the depth of keyword research and consistency across every GMB touchpoint.
Dr. Sanjay Sharma
Founder – FootSecure
Local SEO Approach
A research-led, location-specific optimisation framework built around patient intent, competitive density and Google Maps ranking signals.
Keyword Research
Identified and prioritised high-intent, location-based podiatry searches to align FootSecure’s clinics with real patient discovery behaviour.
Profile Optimization
Strategic use of keywords across business names, descriptions, services, updates and FAQs to strengthen relevance and ranking signals.
Ongoing Signals
Regular updates, content alignment, and engagement optimisation to maintain momentum despite Google’s six-month data visibility limitation.
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