Client
NF Healthcare
Sector
Healthcare Equipment
PR Focus
Go-to-market PR & Credibility Building
Client Overview
NF Healthcare, a leading Korean oxygen solutions brand, entered India during the COVID era with a new range of oxygen generators, anticipating the third wave. The objective was to establish immediate credibility in a highly sensitive healthcare environment and reach B2B buyers such as hospitals through high-impact, trust-led media engagement.
Challenge
Market Entry
Entering India during a health crisis meant overcoming low brand awareness while operating in a market fatigued by announcements and sceptical of new medical equipment entrants.
Trust Deficit
Hospitals required absolute confidence in oxygen purity, reliability, and supply continuity, making credibility-building more critical than conventional product-led publicity.
Crowded Narrative
The oxygen solutions space was saturated with emergency-driven messaging, making it difficult to stand out without appearing opportunistic or alarmist
Geographic Focus
India’s vast healthcare ecosystem required national visibility while ensuring concentrated impact in regions most affected by oxygen shortage.
Our Strategy
We positioned NF Healthcare as a dependable, solutions-driven healthcare partner through CXO profiling, B2B health-trade media outreach, and technology-led thought leadership, supported by a targeted, high-impact local activation in Delhi.
