Client Overview
FootSecure, with 10+ years of existence, based in Bengaluru, is a phygital podiatry and wound care leader treating 30,000+ patients, offering advanced diagnostics, therapies, custom therapeutic footwear and digital tools for clinicians and patients.
Problem Statement
FootSecure lacked a strong social media and online presence to consistently educate and spread awareness amongst doctors and patients, limiting visibility of its expertise and leadership in specialised foot care.
Our Approach
The social media strategy focused on accelerating FootSecure’s growth through education-led, visually sensitive content.Medical topics were simplified into engaging reels, expert explainers and influencer collaborations with parent influencers and Bangalore based tech-info influencers to drive awareness without appearing graphic.
Alongside condition-focused campaigns around conditions like Plantar Fasciitis and Diabetes-based foot amputations, brand moments, events and team highlights strengthened relatability and trust.
Organic Video Views
0
K+
Influencer and reel-led content expanded reach at scale
Organic Impressions in 6 Months
0
K
Consistent organic reach growth on LinkedIn through education-led posts
Organic Competitive Lead
0
%
LinkedIn presence surpassed competitors in audience size
Testimonial
Clear, Creative Communication in Foot Health
Umanshi approached FootSecure’s social media with a strong understanding of how sensitive medical conditions should be communicated. The team conveyed complex foot and ankle issues in a clear, non-gory and patient-friendly way, while still maintaining medical accuracy.
Their creative visual approach made the content both informative and engaging, helping us educate audiences without discomfort. The designs were thoughtful, well-considered and genuinely creative, making our social media presence stand out.
Dr. Sanjay Sharma
Founder, FootSecure
Built for Business Outcomes
A growth-focused content strategy designed to strengthen FootSecure’s digital authority while educating healthcare professionals and patients through accessible, non-gory medical storytelling.
Audience
Doctors, hospital administrators, podiatrists, patients seeking credible foot and ankle care.
Content Focus
Educational reels on common foot conditions, influencer-led awareness videos, doctor explainers, event participation posts and company updates.
Platform
Instagram for visual education and reach; LinkedIn for professional credibility, peer validation and referral-led visibility.
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