Client Overview
Celcius Logistics is a 6+ years old Mumbai-based cold-chain logistics and technology platform that aggregates refrigerated transport and storage across India, serving sectors like food, ecommerce and pharmaceuticals.
About Project
Celcius, a category-creating cold chain marketplace, was invisible online. They weren’t ranking for core terms, and website traffic was weak. They needed to own their category in search.
Our Approach
We executed a full 5A marketing funnel from Awareness to Act. For SEO, this meant publishing 3 blogs monthly, securing 40+ quality backlinks, and optimizing their GMB. We fought through a Google algorithm update and still won: website traffic doubled in 6 months (reaching 961 visits/month). We ranked Celcius in the top 10 for 15+ high-intent keywords like “cold chain logistics”, “cold storage warehouse”, and “pharmaceutical cold chain”. This made the category creator the category leader in search, feeding their sales pipeline with qualified leads.
Traffic Growth
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We doubled the organic website traffic in 6 months with Jan 2023 alone recording 961 sessions, despite Celcius being a relatively new brand.
Blogs/Month
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We published 3 SEO blogs every month focused on industry problems, regulatory gaps, pharma risks, food loss, and cold chain trends—written for decision-makers, not Google bots.
Category Keywords
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We didn’t chase “logistics company” terms. We built authority around cold chain logistics, pharma cold supply, food wastage, unbroken cold chain, and temperature-controlled delivery—topics no one owned clearly.
Testimonial
Umanshi Helped Us Implement Our Business Vision
It is a pivotal time for us when we are reimagining our brand. We wanted a marketing and branding agency that would aid us in decoding that while creating a larger thought leadership aura that would be a high point, especially in our business. Umanshi is helping us implement our vision.
Swarup Bose
Founder & CEO, Celcius Logistics
Built for Business Outcomes
We didn’t optimise pages. We created a category. As a new category, we had to teach the market and then dominate search for it. Umanshi’s SEO strategy was relentless. We wrote their playbook, from blogs to backlinks. Even when Google’s algorithm hit them, Umanshi adapted and kept Celcius climbing. Doubling traffic and ranking for all tje key terms in 6 months gave them the credibility we needed as a pioneer.
High-Intent Keyword Rankings
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Moved from unranked to top 10 for 15+ commercial keywords like ‘cold chain logistics India’, establishing category ownership in search.
Strategic Backlinks Built
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Earned quality links from industry-relevant sites to boost domain authority and combat a major Google algorithm update mid-campaign.
Strategic GMB Claimed & Optimized
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Secured and fully optimized Google Business Profiles for our Mumbai, Delhi NCR, and Bangalore hubs—key cold chain markets—with services, photos, and posts to capture “cold storage near me” searches.
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