Date
March 2026
Project
Event Collateral: Brochure, Standee & Product Flyer
Client
Anlage, a global AI and GCC enablement company
Duration
2 Days
Brochure Design for IT Companies That Makes Enterprise AI Feel Clear
Client Overview
Anlage helps global enterprises build AI-enabled Global Capability Centres (GCCs) and data foundations in India. With more than 30 years in India and over 250 enterprise clients, it combines GCC setup and operations, data and AI engineering, and its own AI-powered hiring platform, Select10X.
About Project
Anlage engaged Umanshi for event collateral ahead of [event name, Confirm]: a four-page brochure, a large-format standee and a Select10X product flyer. As with most brochure design for IT companies, the real brief was editorial: turn a layered offering into something senior decision makers can grasp at a glance.
Challenge
A Complex, Layered Offering
Anlage’s model spans GCC setup, operations, data and AI engineering, and talent. Explaining all of it in a few pages, without overwhelming busy enterprise leaders, needed a clear structure and careful editing.
Standing Out at a Busy Event
Event floors are crowded with technology brands making similar claims. The standee had to stop people from a distance and communicate credibility within seconds.
Credibility Without Clutter
Anlage has strong proof: decades in India, hundreds of enterprise clients and fast GCC launch timelines. The design had to let that proof land with confidence without turning into a crowded wall of logos and numbers.
Our Strategy
"Structured Intelligence" Design Language
We built every piece around one idea: AI infrastructure built on strong data foundations. Clean grids, flowing data-network lines and generous white space give the collateral an engineered, premium feel, bright and optimistic rather than dark or futuristic.
Proof as the Hero
On the standee, a curated client logo wall and three bold stats (30+ years in India, 45–90 days to GCC launch, 250+ enterprise clients) do the selling. In the brochure, a featured client case study turns those claims into a real story.
One System, Three Formats
Anlage blue and orange, consistent typography and a shared network motif carry across the brochure, standee and flyer. Select10X keeps its own identity while clearly belonging to the Anlage family.
Built for Business Outcomes
CLARITY
A complex AI and GCC offering became easy to understand in seconds.
CREDIBILITY
Enterprise proof points took centre stage on every piece.
CONSISTENCY
One design system connected Anlage and Select10X across formats.
Brochure Design for IT Companies FAQs
What should brochure design for IT companies focus on?
Clarity over completeness. Enterprise buyers skim, so good brochure design for IT companies leads with one clear idea, organises the offering into a few readable blocks and lets proof such as client logos, stats and a case study do the persuading.
How do you make technical collateral stand out at an event?
Pair the brochure with large-format pieces built on the same system. Anlage's standee carried three bold stats and a client wall readable from a distance, while the brochure held the detail for follow-up conversations.
Should a product brand share the parent company's design system?
Usually, yes. Select10X kept its own identity but shared Anlage's colours, typography and network motif, so it reads as part of the family rather than a separate company.
Does Umanshi design collateral for technology and B2B companies?
Yes. Umanshi provides brochure design for IT companies, event standees, product flyers and wider B2B collateral, all built on one consistent design system.
How is brochure design for IT companies different from consumer brochures?
The reader. IT buyers are often technical and sceptical, so the design has to earn trust through structure, accurate language and evidence rather than lifestyle imagery or bold promises.
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