SEARCH & GENERATIVE ENGINE OPTIMIZATION

Rank Where Decisive Answers Form

We move your brand beyond simple search results into the direct answers of AI engines. Be the authoritative source that machines and humans trust first.

Traditional search is dead. Visibility now requires a dual strategy that satisfies Google’s algorithms and AI’s generative logic.

At Umanshi, we treat your digital presence as a high-performance sales engine by ensuring your brand is the cited authority in ChatGPT, Gemini and Perplexity. We optimize your footprint to turn silent searchers into vocal stakeholders through deep technical clarity.

CLIENTS

Helping Bold Ideas Find Their Good Place

CASE STUDIES

Ideas That Reached
The Good Place

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OUR STRATEGIC APPROACH

Beyond Clicks Toward Profitable Growth

We reject vanity metrics. Our approach focuses on building a digital infrastructure that secures long-term market authority and stakeholder trust.

Semantic Architecture

We structure your data for machine readability to ensure AI models cite your brand.

High Intent Authority

We target specific business outcomes rather than generic traffic to drive profitable conversions.

Defensible Reputation

We build a digital footprint that remains resilient against algorithm shifts and competitive noise.

LOGIC OVER ALGORITHMS

Strategy Driven SEO and GEO

We prioritize business intent over technical faff. Our methodology ensures your narrative is extractable and authoritative across every generative search interface.

OUR PROCESS

From Data Audit to Dominant Answers

01

Audit Business Ambition

We uncover your core objectives to align SEO efforts with your actual growth roadmap.

02

Map Generative Gaps

We identify where AI engines miss your brand and create the content to fill those voids.

03

Implement Machine Schema

We apply advanced data structuring so search engines and LLMs understand your authority immediately.

04

Search Audit

We evaluate website health, keyword landscape, competitors and authority gaps to identify the fastest growth opportunities.

05

Keyword Strategy

We map high intent keywords, commercial search terms and generative prompts to revenue driven content planning.

06

Technical SEO

We optimise site structure, performance, indexing, schema and crawlability for search engines and AI systems.

CORE ELEMENTS

The Anatomy of Modern Search

Every successful SEO and GEO program depends on these essential elements that drive sustainable visibility and long term performance.

Entity Authority

Establishing your brand as a recognized entity that AI models trust as a primary source.

Technical GEO

Optimizing backend code for rapid extraction by generative agents and traditional search crawlers.

Semantic Content

Creating deep-dive resources that answer complex stakeholder questions with absolute clarity and authority.

Keyword Intelligence

High intent keyword targeting built around buyer search behaviour.

Technical Strength

Fast, secure websites optimised for crawling, indexing and performance.

Content Authority

Expert content that earns trust, engagement and search dominance.

CHOOSE THE RIGHT PARTNER

Built For Business Outcomes

We don’t just manage keywords; we manage the perception of your brand across the entire digital ecosystem.

FOUNDER GRADE

You get strategic thinking from senior experts who understand the business of marketing.

GEO Pioneers

We are among the first agencies in India to master optimization for generative AI.

Calm Authority

We provide clarity in a noisy market to ensure your brand stands out effortlessly.

Founder Alignment

We align search strategy with leadership goals so marketing and business direction remain fully connected.

OUR SERVICES

Specialized Search Intelligence

Tailored interventions to ensure your brand ranks where the most critical business decisions are made.

Local SEO

Local search optimisation for stronger regional presence and qualified location based leads.

Enterprise SEO

Large scale SEO systems for complex websites and national or global brands.

B2B SEO

Search strategies built for long sales cycles and high value B2B conversions.

On Page SEO

On page optimisation improving relevance, structure, content quality and search performance.

Off Page SEO

Off page SEO building authority through backlinks, citations and digital trust signals.

International SEO

International SEO for multilingual websites targeting global markets and regional search visibility.

TECH STACK

Search Intelligence Systems

We integrate industry leading tools and proprietary systems to manage rankings, content, performance and generative visibility effectively.

FAQs

What is the difference between SEO and GEO?

SEO ranks you in traditional blue links while GEO ensures AI engines cite you in generative answers.

How long does it take to see results in SEO?

While technical fixes are instant, building authoritative trust with AI models typically takes three to six months.

Does GEO work for B2B legacy brands?

Yes, it is critical for digitizing decades of trust and ensuring AI recommends you for complex industry queries.

Is AI search optimization expensive?

It is an investment in your digital infrastructure that reduces long-term reliance on expensive paid acquisition.

What makes Umanshi SEO strategies different from typical agencies?

Our strategies align technical execution, content authority and conversion architecture with business goals rather than chasing rankings alone.

How do you optimise websites for both search engines and AI systems?

We combine structured data, technical SEO, semantic content design and entity optimization to improve performance across traditional and generative search ecosystems.

Why is "Human-First" content a technical requirement for AI search?

Modern algorithms and LLMs are trained to prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Generic, AI-written faff is penalized. We use "Founder-Grade" insights because original, expert human thought is now the strongest ranking signal available.

BLOGS & UPDATES

Learn from journal
insight of Umanshi

Ready to find your good place?

Whether you are a Startup proving a concept, an SME breaking a growth ceiling or a Social Enterprise scaling impact, you need visibility that converts.

For Family Businesses and Legacy Brands, we bridge the gap between decades of trust and future relevance to ensure your market perception finally matches your actual value.