PR that helps you clinch that sales deal, faster
When sales conversations slow down, it’s rarely about price or product. It’s about trust. PR accelerates sales by building credibility before the pitch.
Most businesses aren’t Nike or Accenture. Even after decades of work or solid innovation, sales cycles remain painfully long—and deals often stall at the final shortlist stage. PR helps bridge this gap by building third-party validation. When prospects see credible media coverage while researching you, it changes the conversation entirely.
Umanshi uses PR strategically to shorten sales cycles, improve conversion confidence and help brands move from “one of many options” to “safe, credible choice.”
Helping Bold Ideas Find Their Good Place
Ideas That Reached
The Good Place
Sales Before Visibility
We don’t chase vanity coverage. Every PR story is designed to answer buyer doubts, reduce friction and move prospects closer to a “yes”.
Trust Gaps
What’s holding deals? We identify what is blocking buyer confidence today including credibility gaps risk perception pricing hesitation and authority doubts then design PR narratives that directly address and reduce these objections during sales conversations.
Buyer Research
Who influences decisions? We study who actually influences buying decisions including decision makers, users , validators and ecosystem voices so PR reaches the right audiences shaping perception where it matters instead of broad unfocused exposure.
Proof Points
Media-backed credibility. We convert business traction partnerships use cases and outcomes into credible media backed proof points that sales teams can leverage to reinforce trust, shorten cycles and strengthen negotiation power.
From Shortlist to Signed
01
SALES INSIGHT
Decode objections. We decode buyer objections deal blockers and trust gaps by studying sales conversations pipelines and lost deals to understand what prevents prospects from moving forward.
02
NARRATIVE DESIGN
Build trust stories. We design PR narratives that directly address buyer concerns, establish credibility and position your business as a safer stronger choice during competitive sales evaluations.
03
Sales Enablement
Use PR in sales. We enable sales teams to use PR stories proof points and media validation as tools during pitches follow ups and negotiations to move prospects from shortlist to signed.
04
Momentum Management
We maintain continuity through follow up narratives, commentary hooks and proof building so credibility compounds over time.
Sales Confidence
PR content that reassures buyers during research, internal discussions and final approval stages.
THIRD-PARTY PROOF
Independent media validation that reassures buyers during evaluation internal alignment and final purchase decisions.
Expert Positioning
Authority articles and interviews that establish leadership credibility and influence serious buyer decision making processes.
DIGITAL PR
Ensure Google search shows diverse media narratives beyond owned assets shaping trust.
Built By PR Veterans
Our PR is led by experienced practitioners who have built brands at scale and understand fundraising realities, not just coverage delivery.
25 Years Avg Exp
The founding team brings an average of 25 years of hands-on PR experience across sectors, markets and cycles.
Founder Involved
Founder is mandatorily present in monthly reviews ensuring continuity accountability and strategic thinking throughout the engagement.
Beyond Coverage
We ideate business and ecosystem moves that naturally lead to PR not forced announcements or superficial stories.
Agency Pedigree
Team comes from large PR agencies (Adfactors, Concept PR, JWT, Percept Profile, Kaizen, etc) and global mandates bringing science and art of PR with strong journalist relationships.
Sales PR Use-Cases
PR supports sales across long, complex buying journeys.
Enterprise Sales
Shorten long sales cycles by building executive authority that establishes trust before the first pitch occurs.
High-Trust Categories
De-risk high-stakes purchasing decisions by utilizing strategic media validation to build deep, institutional buyer confidence.
B2B Services
Influence multi-stakeholder deals by distributing a consistent narrative that aligns diverse decision-makers around your brand.
PR Inside Sales Funnel
PR content is integrated into pitches, follow-ups, websites and LinkedIn—supporting sales without sounding salesy.
FAQs
Yes when PR is aligned to sales it builds familiarity credibility and proof before conversations begin helping buyers feel safer internally aligned and confident to move decisions forward faster consistently.
Primarily designed for B2B companies with long buying cycles committees and high trust requirements but the approach also works for complex consumer categories needing credibility and serious consideration decisions involved.
Yes, PR content is created to be reused in pitches, follow ups, proposals, decks, emails and internal discussions giving sales teams credible third party proof during negotiations and active deals.
Yes, by addressing common trust gaps early PR reduces repeated explanations, objections and hesitation allowing buyers to reach internal alignment faster and progress confidently through evaluation stages during complex purchases.
It is measured by impact on inbound quality conversion velocity, deal progression, win rates and shortened cycles rather than impressions alone linking PR directly to revenue outcomes and sales performance.
Learn from journal
insight of Umanshi
Umanshi Marketing Bolsters Portfolio with 5 New Clients Across Diverse Sectors: From Agentic AI to Craft Beverages
Over the past three years, marketers have faced journey due
PR Strategies for Startups: Building a Strong Foundation
Over the past three years, marketers have faced journey due
Navigating Distressed Times: Strategic Marketing for EdTech Startups
Over the past three years, marketers have faced journey due
Ready to find your good place?
Whether you are a Startup proving a concept, an SME breaking a growth ceiling or a Social Enterprise scaling impact, you need visibility that converts.
For Family Businesses and Legacy Brands, we bridge the gap between decades of trust and future relevance to ensure your market perception finally matches your actual value.
