PR That Enables Capital Raising
Investor PR isn’t about noise. It’s about shaping credibility, category and conviction—so when investors look you up, the story works in your favour.
Investor advocacy is one of the most common reasons startups approach Umanshi for PR. Many have strong products but lack category clarity and the right story for investors. We design PR specifically for fundraising—understanding what investors actually look for: founders, technology, credibility, market size and problem relevance.
From defining the niche a startup should own, to placing the right narratives across investor-read media, we build visibility that supports real funding conversations—not vanity metrics.
Helping Bold Ideas Find Their Good Place
Ideas That Reached
The Good Place
Think Like Investors
We reverse-engineer PR from investor expectations—what they evaluate, question and validate—before deciding where and how the story must appear.
Investor Lens
Build stories investors care about scale defensibility traction and founder clarity.
Market Proof
Use media and ecosystem signals to validate demand category relevance and momentum.
Right Moment
Align coverage with fundraise cycles announcements and key business milestones.
From Story to Capital
01
INVESTOR NARRATIVE
Define what investors must believe. Identify the fundraise angle, sharpen business story and align messaging with investor logic and growth stage.
02
MEDIA MAPPING
Secure relevant media ecosystem and industry credibility signals that investors recognise and read; YourStory, VCCircle, NewAge podcasts, etc
03
Multi-Narrative PR
Deploy stories across platforms with multiple narratives – from tech to founder-led stories to building category dominant news.
04
Momentum Reinforcement
Sustain investor confidence through timed follow up stories founder visibility and validation signals during active fundraising so momentum builds steadily instead of peaking once then dropping.
Investor-Ready PR
Our PR frameworks ensure investors find clarity, credibility and consistency when they research the startup.
Category Positioning
Clear niche ownership. Tying problem, solution, scale and founder intent.
Founder Credibility
Credible founder positioning without hype or exaggeration. Poised to talk not only about the current market scenarios but also the future of the category
Market Proof
Numbers, traction and scale - TAM, SAM & SOM. Signals that validate demand traction and category relevance.
Built By PR Veterans
Our PR is led by experienced practitioners who have built brands at scale and understand fundraising realities, not just coverage delivery.
25 Years Avg Exp
The founding team brings an average of 25 years of hands-on PR experience across sectors, markets and cycles.
Founder Involved
Founder is mandatorily present in monthly reviews ensuring continuity accountability and strategic thinking throughout the engagement.
Beyond Coverage
We ideate business and ecosystem moves that naturally lead to PR not forced announcements or superficial stories.
Agency Pedigree
Team comes from large PR agencies (Adfactors, Concept PR, JWT, Percept Profile, Kaizen, etc) and global mandates bringing science and art of PR with strong journalist relationships.
Fundraise-Ready PR
We tailor PR for different stages of investor engagement – crafting and placing founder and business stories aligned to fundraise goals
Seed & Early Stage
Build visibility and credibility early by validating problem solution traction and founder intent with investors partners customers and media ecosystem
PE / VC PR
Establish category leadership through proof points governance narratives and performance signals that align with PE and VC diligence expectations processes
Pre-IPO PR
Support scale and governance readiness by shaping disclosures leadership visibility and consistent narratives for regulators analysts investors and markets globally
PR Meets Digital
We amplify PR digitally so investor searches surface websites, profiles and high-authority media coverage together.
FAQs
PR builds familiarity and credibility before investor conversations begin by validating the business model founder seriousness market relevance and momentum across media and ecosystem platforms investors already track.
We target financial startup tech and sector specific publications that investors actively read ensuring stories appear in credible environments rather than generic coverage with no relevance to fundraising.
Yes we support nominations and speaking opportunities across platforms like ET Financial Express CII TechSparks and similar forums that strengthen founder credibility and peer recognition.
Not every story is mapped to investor evaluation criteria such as scale defensibility, governance traction and leadership maturity rather than chasing random mentions or superficial visibility.
Yes several clients have successfully raised capital including rounds exceeding one hundred crore rupees where PR played a supporting role in credibility building and investor confidence.
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Ready to find your good place?
Whether you are a Startup proving a concept, an SME breaking a growth ceiling or a Social Enterprise scaling impact, you need visibility that converts.
For Family Businesses and Legacy Brands, we bridge the gap between decades of trust and future relevance to ensure your market perception finally matches your actual value.
