Reputation Hires People
Employer branding PR builds trust before interviews happen—shaping how talent perceives your company, culture and future long before a recruiter reaches out.
Most companies think marketing is only for customers. That’s a costly blind spot—especially in services and tech-led businesses where people are the product. Employer branding PR helps organisations attract, convert and retain the right talent by shaping narratives around culture, leadership, growth and purpose.
At Umanshi, we treat prospective employees as a critical stakeholder group, using PR to influence perception, credibility and intent—without relying on paid hiring campaigns.
Helping Bold Ideas Find Their Good Place
Ideas That Reached
The Good Place
Hiring Is Perception
We don’t broadcast hiring ads. We shape how talent feels about working with you—before they apply, interview or negotiate.
Talent Mapping
Gain comprehensive career-stage insights to identify top-tier professionals who perfectly align with your organizational goals.
Narrative Design
We craft compelling, role-based stories that resonate deeply with candidates and highlight your unique employer value.
Selective Visibility
Prioritize high-impact media placements to reach the right audience efficiently without creating unnecessary digital noise.
From Invisible to In-Demand
01
TALENT INSIGHT
Deeply decode the aspirations of elite professionals to align their personal goals with your mission.
02
STORY BUILDING
We build compelling, role-specific narratives that transform standard job descriptions into highly engaging career opportunities.
03
CREDIBILITY AMPLIFICATION
Utilize strategic, media-led validation to establish your brand as a trusted authority within your industry.
04
PRECISION ENGAGEMENT
Connect with high-value prospects through personalized outreach that ensures your message resonates with perfect timing.
Employer Trust
Employer branding PR makes talent believe you are worth their time, ambition and long-term commitment.
LEADERSHIP VOICE
Showcase humanised founders by sharing authentic stories that build deep personal connections with potential future hires.
WORK CULTURE PROOF
Demonstrate authentic workplace value by highlighting meaningful employee experiences that go far beyond standard office perks.
GROWTH NARRATIVE
Provide absolute career progression clarity by outlining transparent pathways for long-term professional development and internal advancement.
Built By PR Veterans
Our PR is led by experienced practitioners who have built brands at scale and understand fundraising realities, not just coverage delivery.
25 Years Avg Exp
The founding team brings an average of 25 years of hands-on PR experience across sectors, markets and cycles.
Founder Involved
Founder is mandatorily present in monthly reviews ensuring continuity accountability and strategic thinking throughout the engagement.
Beyond Coverage
We ideate business and ecosystem moves that naturally lead to PR not forced announcements or superficial stories.
Agency Pedigree
Team comes from large PR agencies (Adfactors, Concept PR, JWT, Percept Profile, Kaizen, etc) and global mandates bringing science and art of PR with strong journalist relationships.
Employer PR Use-Cases
Employer branding PR adapts to different hiring and growth stages.
Rapid Hiring
Deploy efficient strategies to scale teams fast while maintaining high quality standards during periods of growth.
Market Entry
Establish a strong, localized presence in new geographies to attract top talent within unfamiliar competitive landscapes.
Reputation Reset
Transform low awareness brands into industry leaders by crafting compelling narratives that build immediate market credibility.
PR-Led Hiring Flywheel
Employer narratives are reinforced across digital PR, leadership visibility and owned platforms like career pages and LinkedIn.
FAQs
Our approach focuses on business-led reputation building that aligns corporate goals with high-quality candidate perceptions.
Instead of paying for temporary clicks, we secure earned media that builds permanent trust and credibility.
We measure success through executive share of voice, media mentions, and high-quality inbound professional inquiries.
Founders with a strong public voice humanize the brand, attracting elite talent and high-value partnerships organically.
Consistent narrative distribution typically establishes significant industry authority and executive presence within six to ten weeks.
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Ready to find your good place?
Whether you are a Startup proving a concept, an SME breaking a growth ceiling or a Social Enterprise scaling impact, you need visibility that converts.
For Family Businesses and Legacy Brands, we bridge the gap between decades of trust and future relevance to ensure your market perception finally matches your actual value.
