INTEGRATED MARKETING
One Team, Every Channel. Everything. In Sync.
Why juggle 4 agencies when one team can do it all? We synchronize your brand, digital, PR and marketing into one seamless growth engine.
Integrated marketing is not a bundle of services—it’s a way of working. How?
We’re one of the rare agencies in India that offer true in-house integration of branding, digital, marketing and PR—because our founders come from each of these worlds.
Tamanna Gupta (ex-TOI, Percept, Marvel Realtors, Allcargo Logistics), Arunisha Sengupta (28 years in PR from Bahrain Govt to Bridgestone) and Somit Basak (24 years in digital/ex-Ching’s/Omnicom) lead a unified team. We act as your extended CMO office for enterprises or your outsourced marketing department for startups—ensuring every message, medium and moment sings the same song.
CLIENTS
Helping Bold Ideas Find Their Good Place
CASE STUDIES
Ideas That Reached
The Good Place
KLT Automotive Digital Case Study
Celcius Logistics Digital Case Study
TeamGlobal Logistics Branding Case Study
eGalactic Digital Case Study Social
i-Saksham Digital Case Study Website
OUR STRATEGIC APPROACH
Integration By Design
We plan branding, PR, digital and marketing together—so messaging, timing and intent stay aligned, eliminating friction, duplication and brand noise across platforms and stakeholders.
Single Narrative
Every activity flows from one core narrative—brand, media, digital and sales speaking the same language everywhere.
One Team
Clients deal with one accountable team, not four agencies blaming each other.
Built To Scale
Integration is planned for today’s needs and tomorrow’s scale.
HOW WE ROLL
Seamless From Start To Scale
01
Discover & Align
We assess your business goals, audience, and existing marketing landscape to build a unified foundation for growth.
02
Omnichannel Blueprint
We create a cohesive strategy where brand, digital, and PR efforts work together toward shared objectives.
03
Execute In Sync
Our in-house teams launch and manage campaigns across all channels with one voice and consistent momentum.
04
Measure & Optimize
We track performance, measure impact against goals, and refine strategy in real time across the entire ecosystem.
WHAT YOU GET
A Full Marketing Department At The Cost Of An Agency
Strategy, creation, distribution and optimization—under one roof.
Integrated Campaign Plan
A single roadmap for brand, digital, PR and content.
Cross-Channel Content
Assets tailored for each platform but rooted in one voice.
Unified Reporting
One dashboard showing how all efforts drive business goals.
WHY UMANSHI
We Built The Agency We Wanted To Hire
No coordination headaches, no diluted messaging, no blame games.
True In-House Integration
Brand, digital, PR and marketing led by founding experts.
Founder-Led Attention
You get a CMO-level strategist for each discipline, not junior teams.
High Ownership
We work as your extended team—chasing you, not the other way around.
Cost & Time Efficiency
One agency fee replaces 4 agencies and saves months of coordination.
ENGAGEMENT MODELS
Built For Business Stages
Our integrated marketing/ omnichannel marketing adapts to different business stages, ownership models and internal team maturity.
Outsourced Marketing
End-to-end marketing ownership for startups without internal marketing teams.
Extended Team
Strategic integration with in-house enterprise teams needing alignment and scale
Project-Led
Integrated launches, GTMs and transformations with defined timelines and outcomes.
FAQs
How are you different from a digital or PR agency?
We combine brand, digital, PR and marketing under one roof with founder-led oversight—most agencies specialize in just one.
Can you work with our existing in-house team?
Absolutely. We integrate as your strategic partner and amplify their efforts with seamless execution.
Is this more expensive than hiring multiple specialists?
No— having an outsourced marketing team or extended marketing team is typically more cost-effective and infinitely more efficient than managing 3–4 separate agency relationships.
How do you ensure consistency across channels?
We plan all channels together from the start and maintain one content and messaging hub. Once we receive the brief - all teams come together to ideate and create a truly integrated/ omnichannel marketing strategy and campaigns.
What kind of clients do you work with?
Startups without marketing teams, family businesses scaling digitally, and enterprises wanting better synergy across efforts.
Do we really need integrated marketing?
If multiple agencies or teams handle branding, PR and digital separately, integration prevents message dilution, execution delays and internal confusion—especially during growth, launches or market expansion phases.
How is integrated marketing different from hiring multiple agencies?
With Umanshi, one team owns strategy and execution end-to-end, eliminating coordination gaps, repetitive briefings and conflicting outputs common when multiple agencies work independently.
Is integrated marketing suitable for startups?
Yes. Startups benefit the most as founders avoid managing multiple vendors and get senior leadership thinking across branding, PR and digital from day one.
Will integrated marketing replace our in-house team?
No. We work as an extended marketing arm—handling strategy, execution and coordination—so internal teams can focus on business, partnerships and decision-making.
How does integrated marketing impact sales velocity?
Aligned narratives across PR, digital, website and decks help prospects understand value faster, reducing repeated explanations and accelerating decision-making cycles.
Is integrated marketing cost-effective?
Yes. Hiring Umanshi gives access to multiple senior specialists at a fraction of the cost of building and managing a full in-house multi-disciplinary team. Also since we are a boutique firm, our costs are 30 to 50% lower than large agencies.
BLOGS & UPDATES
Learn from journal
insight of Umanshi
Umanshi Marketing Bolsters Portfolio with 5 New Clients Across Diverse Sectors: From Agentic AI to Craft Beverages
December 5, 2025
Over the past three years, marketers have faced journey due
PR Strategies for Startups: Building a Strong Foundation
October 27, 2023
Over the past three years, marketers have faced journey due
Navigating Distressed Times: Strategic Marketing for EdTech Startups
October 23, 2023
Over the past three years, marketers have faced journey due
Ready to find your good place?
Whether you are a Startup proving a concept, an SME breaking a growth ceiling or a Social Enterprise scaling impact, you need visibility that converts.
For Family Businesses and Legacy Brands, we bridge the gap between decades of trust and future relevance to ensure your market perception finally matches your actual value.
