Clarity Before Marketing
Branding isn’t about looking good. It’s about deeply understanding who you are, who you aren’t and making deliberate business choices before selling anything.
Brand positioning is a rare, high-stakes exercise most businesses undertake only once. Tamanna Gupta, founder of Umanshi Marketing, has seen its impact up close—working on large positioning mandates with TBWA (Marvel Realtors, ₹2,300+ crore luxury real estate brand) and DDB Mudra (ECU Line, Allcargo Logistics, USD 1 billion, subsidiary across 70+ countries).
Those experiences shaped Umanshi’s approach today: immersive, conversation-led and business-first. Our branding work spans months, not weeks and involves deep qualitative conversations across founders, leadership teams and customers to uncover real truths—not surface-level narratives.
Helping Bold Ideas Find Their Good Place
Ideas That Reached
The Good Place
Immersion Before Opinions
We don’t arrive with answers. We earn them through deep immersion—by listening carefully, questioning assumptions and connecting insights across people, functions and customers.
Deep Listening
We listen to founders, teams, and customers to uncover the real story.
Business Lens
Positioning tied to actual business quest - category leadership, expansion, new market entry, etc.
Join Dots
We translate strategy into language everyone—from sales to support—can use.
From Conversations to Clarity
01
Deep-Dive Discovery
Founder interviews, stakeholder audits, competitor decoding—we leave no stone unturned.
02
Strategic Scaffolding
We map your category, audience, and differentiators to find your unique space to own.
03
Defining Positioning
We turn insights into a sharp positioning statement that captures the raison d’etre of the organisation
04
Ecosystem Alignment
We align leadership, teams and partners so everyone lives the brand from day one.
Clarity That Holds
Our branding outputs are grounded in lived insights and hold steady across leadership changes, market pressure and scale.
POSITIONING
Clear reason to exist that unites internal and external stakeholders.
NARRATIVE
One shared story across audience segments.
INSIGHTS
From competitor to category to customer insights in a manner that you haven’t seen before.
Lived Brand Experience
We don’t theorise branding. We’ve lived it—inside businesses, across growth stages and under real pressure.
INSIDER POV
Experience inside large organisations; bringing in the same art with empathy for organisations of all sizes.
Rare Dual Experience
Hands-on experience with top agencies (TBWA, DDB Mudra) and on the business side as head of marketing for both B2B and B2C firms.
FOUNDER-LED
Led by real positioning exposure of the co-founders across 60+ industries
Business-First Thinking
We care about revenue/ business goals —not just fancy words that attempt to make up a so-called brand strategy or positioning statement.
Branding That Sticks
Our branding services flex by business stage but never compromise on depth or thinking.
Launch Positioning
For new ventures entering the market with clarity, confidence and a story that sticks.
Rebrand Strategy
When your current brand no longer reflects who you’ve become—time for a purposeful pivot.
Portfolio Architecture
For multi-brand businesses that need clarity hierarchy and cohesion across offerings.
NGO & Impact Positioning
Mission-driven brands that need to inspire trust mobilize support and articulate impact clearly.
FAQs
No. Positioning matters most when resources are limited and decisions need clarity, not when brands can afford to spray and pray.
Typically 2 to 3 months, depending on stakeholder complexity, market depth and the clarity of the founder’s vision.
Strong positioning evolves slowly. If it changes frequently, it was likely not done right the first time.
No. Creativity comes later. Positioning is a strategic business exercise with long-term implications.
Everything becomes easier—brand identity, PR, sales conversations and internal alignment all follow naturally.
Founders, leadership teams, functional heads and key customers (existing and past).
Yes, especially to avoid expensive missteps later.
No. We guarantee clarity, not speed.
Yes. Strong positioning shortens sales cycles and builds conviction as it helps the brand occupy a distinct position in the minds of the consumers/ stakeholders.
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