Design For Impact
Brand identity is not decoration. It’s the visible outcome of clear thinking—what your business believes, values and wants to be recognised for.
Great brand identity doesn’t start on a designer’s screen. It starts with clarity. At Umanshi, identity design is always anchored in strategy—whether we are designing for a national institution like SOUL (vision of honourable PM of India, Narendra Modi), a purpose-led NGO like i-Saksham, or a young brand like Givven Logistics.
We translate positioning, culture and intent into symbols, systems and visual language that teams can actually use—and customers can trust. No random motifs. No trend-chasing. Just design that holds.
Helping Bold Ideas Find Their Good Place
Ideas That Reached
The Good Place
Built for Real Life
We design identities that work beyond screens—across print, production, environments and scale—because brands live in the real world, not Pinterest boards.
Business Lens
Understand business model, audience and growth stage before making visual identity decisions.
Integrated Teams
Strategy, design and servicing teams work seamlessly translating category and peer insights into a brand.
Channel Consistency
Ensure the brand remains consistent across digital, physical and human touchpoints.
Identity With Consequence
Our identities are designed to last—technically, commercially and culturally—without expensive rework or awkward compromises later.
Purposeful Logos
Logos built from business meaning, category context and usage realities, not decoration, ensuring recognition across platforms and long term relevance.
Usable Palettes
Colour palettes designed for practicality across light and dark environments, accessibility needs and reproduction across digital print and physical surfaces.
Scalable Systems
Identity systems structured to scale with growth, enable replication across teams and markets and remain coherent as applications expand globally.
Design That Survives Reality
Most logos fail outside mockups. Ours are built to work—in print, production, environments and scale
30+ Years Print
Deep knowledge across print techniques materials finishes vendors and production realities ensuring brand identity reproduces accurately everywhere without compromise globally.
Pragmatic Design
Colours logos and systems designed to reproduce correctly across screens print signage merchandise and partners without creative distortion or risk.
Zero Precedent
Experience working with agencies like DDB Mudra and TBWA ensures designing for category creators not followers or trends blindly repeated.
Founder Decoding
Translating spoken and unspoken founder vision into clear brand systems teams can execute confidently without dilution across markets over time.
FAQs
AI and DIY tools help execution but cannot replace strategic thinking category understanding alignment across teams and accountability required to build a credible scalable brand identity.
A company should invest when entering a new market scaling operations raising capital or facing confusion about positioning credibility or differentiation.
Yes, especially for B2B where credibility, seriousness and clarity influence long sales cycles buyer confidence and internal alignment.
Yes, identities are designed as systems that scale across digital platforms, print environments, presentations, signage, and internal communication assets.
Learn from journal
insight of Umanshi
Umanshi Marketing Bolsters Portfolio with 5 New Clients Across Diverse Sectors: From Agentic AI to Craft Beverages
Over the past three years, marketers have faced journey due
PR Strategies for Startups: Building a Strong Foundation
Over the past three years, marketers have faced journey due
Navigating Distressed Times: Strategic Marketing for EdTech Startups
Over the past three years, marketers have faced journey due
Ready to find your good place?
Whether you are a Startup proving a concept, an SME breaking a growth ceiling or a Social Enterprise scaling impact, you need visibility that converts.
For Family Businesses and Legacy Brands, we bridge the gap between decades of trust and future relevance to ensure your market perception finally matches your actual value.
