PR (Public Relations) Agency for Startups

Umanshi Marketing specialises in PR for startups in growth and scale stages. We have worked with over 100 startups since our inception. PR for startups need a different approach and strategy unlike PR for large corporations. We understand their challenges i.e. lack of large marketing branding teams to carry out the desired activities. Hence Umanshi Marketing and PR acts like their outsourced marketing/ PR agency.

Several startups are creating categories due to their innovative approach in product/ service development hence a regular PR roadmap may not be helpful in fulfilling their business ambitions. In fact most of our startup clients have engaged in the PR services for the first time and we have very well hand held them to educate and introduce them to the world of PR.

List of some of the Umanshi PR’s startup clients:

Our startups come from all backgrounds and are not only proudly innovating but also creating categories thereby going where noone has gone before! The disruptive Educationists (edtech) (Taghive Inc), the benchmark setters dental startup (Dentzz), the revolutionary Fintech (SMECorner), fastest growing QSR in Mumbai (The House of Misal), and many such innovators and curious professionals who want to challenge the norms. We help them change the world; change it for the better.

Celcius Supply Chain

digital logistics series A funded startup, India’s first coldchain marketplace offering primary, secondary and last mile logistics along with warehousing and hyperlocal logistics.

Givven Logistics

Chennai based digital logistics startup offering ocean freight, air freight, contract logistics, CHAs, ODCs and transportation with large movements in renewable logistics/ green logistics

Freightwalla

a digital logistics series A funded startup specializing in ocean freight and a subsidiary of Bhatia Shipping

ForMen

a Hyderabad-based start-up focusing on men’s sexual and overall health & wellness

82Volt

Bangalore based startup is India’s first fully integrated Electric Vehicle Technology company

Udhyam Foundation

social impact organization empowering students with an entrepreneurial mindset and uplifting nano-entrepreneurs with smartsolutions

Ionage

a unified EV charging platform for EV owners and EV Charger networks

1001 Stories

one of India’s leading insights and interventions consultancies

Univariety

India's largest career guidance and alumni management platform backed by Infoedge

Shararat Fashions

a Delhi based apparel startup focussing on bedroom wear fashion

Chakraview Solutions

a seed funded school bus tracking app & a saas based startup

Flexibees

a talent matching and vetting platform trying to bring women back in workforce

Why Umanshi PR for your Startup?

In-depth sectoral expertise, our founding team has worked with startups both since the inception of their and careers and even their last stint before taking the entrepreneurial plunge eg Emiza Supply Chain (3PL & last mile B2B deliveries) & Blue Ocean PR

Award-winning agency: winner of best Startup marketing agency 2022-23 by Bharat Startup Awards in association with SME Council of India

Result Oriented Public Relations Strategies

  • Brand Visibility
  • Brand Awareness
  • Fund Raising
  • Go-to-market
  • Thought leadership
  • Education and Category Building
  • Community Outreach
  • Media advocacy
  • Employer Branding
  • Brand Reputation Building and Management
  • Investor Advocacy 
  • Social Impact 
  • Crisis Management
  • Spokesperson and Brand Positioning

Result Oriented Public Relations Strategies

  • Brand Visibility
  • Brand Awareness
  • Fund Raising
  • Go-to-market
  • Thought leadership
  • Education and Category Building
  • Community Outreach
  • Media advocacy
  • Employer Branding
  • Brand Reputation Building and Management
  • Investor Advocacy 
  • Social Impact 
  • Crisis Management
  • Spokesperson and Brand Positioning

Types of Media Coverages & PR Outputs for Startups

1. Press Release
Chakraview Solutions - The Print

2. Feature Stories
Flexibees - ETEntrepreneur

3. Interview 82Volt
TOI

4. Authored Article 
ForMen - Financial Express

5. Content Writing
Givven - CargoConnect

6. Webcast
ForMen - ET Healthworld

7. Awards 
Celcius - Inspiring Indian

8. Speaker Opportunities
82Volt - Pune

9. Events Participation
Celcius

Umanshi’s PR Services for Startups

  • PR Counsel
  • Narrative Building Strategy
  • Content Development
  • Media Research
  • Media Intelligence Mapping
  • Media & Analyst Relations
  • Media Outreach
  • Media Interactions & Engagement
  • Media Training for Spokesperson
  • Story Pitches
  • Industry Story Participation
  • Speaker Opportunities
  • Awards Opportunities

Methodology Driven PR Approach

Our PR team takes pride in being process-driven

  • Undertaking Industry Research 
  • Conducting Media Dipstick 
  • Understanding the business and its ambition 
  • Setting Measurable Goals 
  • Crafting a compelling strategic narrative 
  • Designing the implementation roadmap 
  • Implementing and monitoring 
  • Evaluating and course correction 

Methodology-driven PR approach

Our PR team takes pride in being process-driven 

  • Undertaking Industry Research 
  • Conducting Media Dipstick 
  • Understanding the business and its ambition 
  • Setting Measurable Goals 
  • Crafting a compelling strategic narrative 
  • Designing the implementation roadmap 
  • Implementing and monitoring 
  • Evaluating and course correction 

Umanshi’s Case Study for Startups

ForMen  

Building category awareness and promoting a stigma-free approach & products to men's health.

Read More

Celcius Logistics 

Strategic visibility for investor advocacy and building Thought Leadership

Read More

82Volt  

Amplify conversations around of an emerging EV startup strategically positioning it as an innovative frontrunner

Read More

Startup Client Testimonials

"We were impressed by Umanshi’s out-of-the-box thinking and research-oriented approach, making them the perfect fit for our marketing efforts. We appreciate their clear insights and deep understanding of consumer behaviour, which allows them to structure campaigns that appeal to our consumers and maximize our ROAS. We can’t wait to see what we can achieve together "

Dr. Lalitha Palle, Founder & Director, ForMen

"Due to their extensive familiarity within the media sector, Umanshi adeptly manoeuvred through the obstacles of capturing interest for a relatively nascent company within a nearly non existent industry. This helped 82Volt move up the ladder from being a no-name among its peers, to being recognised all across India as one of the leading solution providers within the industry"

Akshay Sasikumar, Founder & CEO, 82Volt

"It is a pivotal time for us when we are reimagining our brand. We wanted a marketing and branding agency that would aid us in decoding that while creating a larger thought leadership aura that would be a high point, especially in our business. Umanshi is helping us implement our vision"

Swarup Bose, Founder & CEO, Celcius Logistics

Target media universe for PR coverage for logistics And supply chain companies

Startup Media

Financial media

Mainline media

Events & Awards

Contact Us

If you're an ambitious game changing startup …

What is your objective? Increase brand visibility? Enhance employer branding? New market entries? To scale up and boost revenues? To create a measurable impact?

 

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