Celcius Logistics: Strategic visibility for investor advocacy and building Thought Leadership 

About Celcius Logistics: Series A funded Celcius Logistics is a Saas-based tech platform that is redefining the cold supply chain marketplace.

Umanshi PR’s mandate 1: enhance brand visibility across investors and various stakeholders i.e. client communities

Umanshi PR’s mandate 2: establish Celcius Logistics as the thought leader in the cold supply chain across the country

Umanshi PR’s strategy:  

1. Structuring a strong positioning platform that could well shape-up to be an IP for them – The Unbroken Cold Chain (UBCC); giving a high-point to the brand 

2. Carried forward their positioning across through a gamut of PR strategies such as  

Product PR

The Times of India

Secured hyperlocal media coverage for Celcius in 200+ national outlets

Funding PR

Money Control

Successfully highlighted Celcius' 100 CR fundraising in 90% category A coverages, including broadcast 

Social impact PR

Financial Express

Positioned Celcius as a force against food wastage, garnering media attention and recognition 

 

Digital PR

Strengthened Celcius Logistics' digital presence across news portals, social media, and increased website traffic 

Geography/ Regional PR

Showcased Celcius Logistics' expansion to 4 states and 11 cities, earning coverage in prestigious publications like Dainik Vishwamitra, Eenadu, Andhra Jyothi, Hindustan

Not just conceptually but Umanshi is responsible for making the brand identify and participate in myriad speaker conclaves, summits and awards & recognitions functions across supply chain, startups, tech, innovation, agriculture and food categories

PR outputs

1100+

Coverages

70%

Share of voice

7%

Awards won,

RS100CR

Series a funding

1. Celcius Logistics | Thought Leadership through PR

2. Secured hyperlocal media coverage for Celcius in 200+ national outlets

3. Celcius Logistics | Speaker/ Event Opportunities through PR

4. Celcius  Logistics | Awards

India’s 10 Best Cold Chain Service Providers 2023 – The Industry Insight

Innovation in Technology for Logistics Supply Chain 2022– ET Inspiring Indian

Logistics Startups 2021 – Industry Outlook

The 'Most Innovative Cold Chain Technology of the Year' at the Food Connoisseurs India Convention 2023

Leaders of Tomorrow Awards- ET NOW

Client Testimonials

"It is a pivotal time for us when we are reimagining our brand. We wanted a marketing and branding agency that would aid us in decoding that while creating a larger thought leadership aura that would be a high point, especially in our business. Umanshi is helping us implement our vision"

Swarup Bose, Founder & CEO, Celcius Logistics

If you're a Logistics, Supply Chain, 3PL, 4PL enterprise/ startup...

What is your objective? Increase brand visibility? Enhance employer branding? New market entries? To scale up and boost revenues? To create a measurable impact?

 

Tell us about you in the form below, and we'll get back to you.