Celcius Logistics: Strategic visibility for investor advocacy and building Thought Leadership
About Celcius Logistics: Series A funded Celcius Logistics is a Saas-based tech platform that is redefining the cold supply chain marketplace.
Umanshi PR’s mandate 1: enhance brand visibility across investors and various stakeholders i.e. client communities
Umanshi PR’s mandate 2: establish Celcius Logistics as the thought leader in the cold supply chain across the country
Umanshi PR’s strategy:
1. Structuring a strong positioning platform that could well shape-up to be an IP for them – The Unbroken Cold Chain (UBCC); giving a high-point to the brand
2. Carried forward their positioning across through a gamut of PR strategies such as
Product PR
The Times of India
Secured hyperlocal media coverage for Celcius in 200+ national outlets
Funding PR
Money Control
Successfully highlighted Celcius' 100 CR fundraising in 90% category A coverages, including broadcast
Social impact PR
Financial Express
Positioned Celcius as a force against food wastage, garnering media attention and recognition
Digital PR
Strengthened Celcius Logistics' digital presence across news portals, social media, and increased website traffic
Indian Transport Logistics News .in
Google Search
Thermal Control Business Update
Geography/ Regional PR
Dainik Vishwamitra
Eenadu
Andhra Jyothi,
Hindustan
Showcased Celcius Logistics' expansion to 4 states and 11 cities, earning coverage in prestigious publications like Dainik Vishwamitra, Eenadu, Andhra Jyothi, Hindustan
Not just conceptually but Umanshi is responsible for making the brand identify and participate in myriad speaker conclaves, summits and awards & recognitions functions across supply chain, startups, tech, innovation, agriculture and food categories
PR outputs
1100+
Coverages
70%
Share of voice
7%
Awards won,
RS100CR
Series a funding
1. Celcius Logistics | Thought Leadership through PR
2. Secured hyperlocal media coverage for Celcius in 200+ national outlets
3. Celcius Logistics | Speaker/ Event Opportunities through PR
4. Celcius Logistics | Awards
India’s 10 Best Cold Chain Service Providers 2023 – The Industry Insight
Innovation in Technology for Logistics Supply Chain 2022– ET Inspiring Indian
Logistics Startups 2021 – Industry Outlook
The 'Most Innovative Cold Chain Technology of the Year' at the Food Connoisseurs India Convention 2023
Leaders of Tomorrow Awards- ET NOW
Client Testimonials
"It is a pivotal time for us when we are reimagining our brand. We wanted a marketing and branding agency that would aid us in decoding that while creating a larger thought leadership aura that would be a high point, especially in our business. Umanshi is helping us implement our vision"
Swarup Bose, Founder & CEO, Celcius Logistics
If you're a Logistics, Supply Chain, 3PL, 4PL enterprise/ startup...
What is your objective? Increase brand visibility? Enhance employer branding? New market entries? To scale up and boost revenues? To create a measurable impact?
Tell us about you in the form below, and we'll get back to you.
