Client
Watertec India
Sector
Bathroom Technology, Smart Homes, Sanitaryware
PR Focus
Product Launch Visibility, Category Leadership, Tech-Driven Storytelling
Client Overview
Watertec India is a market leader in polymer-based bath fittings and plumbing solutions, offering innovative, water-efficient and durable products for residential and commercial spaces.
About Project
Watertec, one of India’s leading names in polymer-based bathroom fittings, was ready to showcase its AI-powered smart bathroom solutions at Acetech 2021. But a product launch alone wouldn’t cut it.
In a post-COVID world, where personal hygiene, touch-free tech, and sustainable innovation had become urgent and central,
That’s when Umanshi came on board to drive PR strategy, launch communication and storytelling that would make Watertec stand out.
Challenge
Brand Repositioning
Reposition itself as a forward-looking brand, not just a fittings manufacturer.
Media Visibility
Build national media visibility around its AI-driven innovation.
Thought Leadership
Position its leadership as category frontrunners in bathroom tech.
Market Engagement
Generate industry and consumer curiosity ahead of and during the expo.
Our Strategy
Narrative Anchoring on Post-COVID Realities
We designed the PR story to answer a pressing question:
“What does the future of bathrooms look like in a pandemic-aware world?”
This gave us sharp narrative hooks:
1. Sensor-based, touchless technology
2. AI-driven water management systems
3. Health-first home design
4. Sustainable manufacturing and water-saving fittings
High-Impact Pre-Launch Media Seeding
To build momentum before Acetech 2021, we seeded stories about:
1. Watertec’s legacy and innovation journey
2. Consumer behaviour shifts around hygiene and smart homes
3. The intersection of luxury, technology, and wellness
On-Ground PR Rollout at Acetech
At the expo, we amplified Watertec’s showcase through:
1. Real-time media outreach
2. Founder interviews and byte placements
3. Explainer press releases
4. Visual storytelling support for digital media
Spokesperson Visibility
The brand’s leadership was positioned as category visionaries, not just product manufacturers, via thought pieces, opinion articles and interviews on AI, design and hygiene tech.
Result & Metrics
Media coverage across digital & print
0
+
National Tier-1 Mentions
0
%
interviews in key publications
0
+
traffic to Watertec’s Acetech microsite
0
x
increase in Brand Search Volume Uplift
0
x
PR Formats Delivered
In saturated markets, PR is the differentiator. Especially when you’re introducing new tech or redefining your category.
Umanshi helps brands like Watertec own the conversation, build momentum and land high-impact stories when it matters the most.
Launching a Smart Product?
Let’s Make It Matter.
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