Client Overview
Sampusht Aaharam, in operation since 2020, is a D2C organic food brand delivering freshly cold‑ground flours, multigrain blends, spices and cold‑pressed oils direct to health‑focused customers across Bengaluru and beyond.
Problem Statement
With minimal offline visibility through word-of-mouth and no structured digital presence, Sampusht Aaharam needed to expand awareness, engage customers, and drive inquiries through social media.
Our Approach
The social media strategy delivered measurable growth for Sampusht Aaharam by combining structured content planning with primary market research. The Umanshi team conducted direct customer outreach to understand brand perception and refine positioning before execution. Insights from this research shaped content themes, formats, and messaging across Instagram and Facebook.
Educational reels, product-led posts, and consistent community engagement strengthened brand credibility, improved reach, and encouraged higher-quality inquiries while reinforcing Sampusht’s farm-to-table, chemical-free positioning.
Organic Follower Growth
0
%
Doubled the community of health-conscious local food enthusiasts
Customer Inquiries
0
x
Users engaged with posts and updates over three months
Organic Increase In Reach
0
%
Content reached a broader local audience, boosting brand awareness and engagement
Testimonial
Dedication and Strong Project Execution
Appreciate the teamwork Umanshi puts behind the assigned project. Their dedication and commitment ensured that our social media content was well-aligned with our goals.
Even with minimal oversight, the team managed our Instagram and Facebook presence effectively, helping us reach a wider audience and build engagement. Their support laid the foundation for our follower growth and meaningful interactions.
Anil Kothari
COO, Sampusht Aaharam
Built for Business Outcomes
A strategy-driven approach focusing on educational, community, promotional, and trust content to grow awareness, engagement and actionable customer inquiries.
Audience
Health-conscious households, home cooks, organic and diabetic-friendly food buyers in Bengaluru
Content Focus
Food-related reels, carousel posts, farm-to-table storytelling, freshness & nutritional highlights, educational posts
Platform
Instagram & Facebook to engage users with posts, reels and DMs to drive inquiries and product discovery
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