Client Overview
Sampusht Aaharam, in operation since 2020, is a D2C organic food brand delivering freshly cold‑ground flours, multigrain blends, spices and cold‑pressed oils direct to health‑focused customers across Bengaluru and beyond.
Problem Statement
Sampusht Aaharam had no structured online presence, limiting product visibility and discoverability. The brand needed a digital-first approach to boost awareness, engagement, and online conversions.
Our Approach
The website strategy was built around Sampusht Aaharam’s strongest differentiator: a farmer-led brand. We positioned the founder’s journey as the core narrative to establish authority and trust, reinforcing the belief that farmers understand grain, freshness and quality better than commercial brands. Primary customer outreach was conducted to inform content priorities, page flow and buying triggers.
Pages were structured to move users from market problems to proof-led differentiation, using founder storytelling, process explanations and nutritional clarity. Product pages focused on milling methods, freshness timelines and real customer reviews. Founder imagery was used to build credibility, while AI-generated visuals replaced photoshoots to maintain quality and efficiency. The result was a clear, credible D2C platform rooted in authenticity and informed decision-making.
0
Best Practices Score
Meets top web standards for performance, security, and UX
0
Accessibility Score
Enhanced with readable content, better navigation, mobile-friendly design
0
SEO Score
SEO improvements with proper meta tags and optimized content
Testimonial
Excellence in Execution and Brand Representation
We appreciated Umanshi’s dedication in creating a website that truly reflects Sampusht Aaharam’s farm-to-table philosophy and product quality. The team expertly handled design, content, and technical execution, resulting in a visually appealing, user-friendly platform that educates, engages, and drives inquiries. Their thoughtful work ensured the brand’s story resonated with users while providing a seamless online experience, strengthening our D2C presence and customer trust.
Anil Kothari
COO, Sampusht Aaharam
The Umanshi Edge
(Our Secret Sauce)
Optimized for UX, SEO, and brand storytelling, focusing on product discovery, nutritional education, and farm-to-table authenticity to engage and convert users.
Audience
Health-conscious households, home cooks, organic and diabetic-friendly food buyers in Bengaluru
Content & UX
Chemical-free, freshly made products storytelling, product pages with nutritional highlights, bestsellers, clear CTAs, visually appealing AI-led product visuals
Platform Independence
Implemented clean site architecture, structured headings, optimised metadata and performance-first development to ensure discoverability without compromising creative integrity.
GET IN TOUCH WITH US
Explore More of Our Case Studies
Celcius Logistics Digital Case Study Content Marketing From Zero Content to ₹100 Cr Credibility
