Date
May - Jun 2024
Project
Employer Value Proposition Brochure & onboarding kit
Client
Percivon Technologies
Duration
2 months
Building Percivon’s Employer Brand from First Principles
Client Overview
Percivon Technologies is an ambitious multinational technology services company delivering industrial automation, digital transformation, AI/ML and IT–OT integration services, backed by leadership with over 25 years of global engineering experience.
About Project
Percivon engaged Umanshi to create its first-ever employee-facing brand document—an EVP brochure—to support rapid hiring. The mandate went beyond hiring creatives: define what Percivon stands for as a workplace, back it with proof and make it shareable, credible and aspirational.
Challenge
Hiring Fast Without Diluting Culture
Percivon was scaling quickly.
As a growing technology firm with global ambitions, the challenge was to attract talent fast without sounding like every other IT company promising growth, learning and culture—without evidence.
No Existing Employer Narrative
This was the first internal brand document.
There was no articulation of Percivon’s DNA, values or work culture. Everything lived in leadership intent and day-to-day behaviour, not in a format candidates could evaluate.
Standing Out in a Crowded IT Talent Market
Candidates were spoilt for choice.
Prospective hires wanted clarity on exposure, global opportunities, learning paths and leadership access—not generic career promises.
Our Strategy
Start with Candidate Questions, Not HR Language
We reversed the lens.
The brochure was structured around what candidates actually evaluate before joining—Who will I work with?, Will I grow here?, Will my work matter?, Is this global exposure real?
RTBs (Reason To Believe) Baked into Every Claim
Every promise had proof.
Global presence was backed by USA, UK, UAE and India operations. Growth was supported through customised training programs. Exposure was validated through Fortune 500 client work and multi-country project delivery.
Culture Made Tangible
Values were shown, not declared.
“Customer centricity”, “quality focused” and “integrity” were translated into how projects are executed, how teams collaborate and how accountability is owned—moving beyond value posters.
Built for Business Outcomes
Faster Hiring Conversations
0
%
Candidates self-selected with clearer expectations.
Stronger Employer Recall
Distinct EVP differentiated Percivon from IT peers.
Organic Brand Amplification
0
%
Employee posts drove unpaid LinkedIn visibility.
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