Client
LP Logiscience - A Liladhar Pasoo Company
Sector
Logistics, Warehousing & Supply Chain Solutions
PR Focus
Brand Visibility, Growth Announcements, Thought Leadership, Policy-led Sector Positioning
Client Overview
LP Logiscience is the warehousing and contract logistics arm of the Liladhar Pasoo Group, delivering Grade A, technology-enabled storage and logistics solutions across key Indian markets, with strong focus on sustainability, compliance, and scalable infrastructure.
About Project
LP Logiscience partnered with Umanshi to strengthen national and regional media presence, amplify business expansion milestones, and position leadership as credible voices in India’s evolving warehousing and logistics ecosystem, while driving consistent visibility across business, trade, and regional publications.
Challenge
Low National Recall
Despite strong operational scale, LP Logiscience had limited national brand recall beyond trade circles, impacting its visibility among enterprise decision-makers and broader business media.
Regional Growth Visibility
Multiple warehouse expansions across Tier 2 and Tier 3 cities required structured, location-specific communication to ensure local relevance without diluting the national growth narrative.
Crowded Warehousing and Logistics Narrative
With rapid sector growth, the logistics and warehousing space was highly cluttered, making it difficult to differentiate LP Logiscience’s capabilities in technology adoption, sustainability, and specialised warehousin
Spokesperson vibility and Thought Leadership was missing
The brand needed consistent leadership visibility to move beyond announcements and actively shape conversations around policy reforms, 3PL/4PL evolution, and modern warehousing standards.
Our Strategy
Expansion-Led Storytelling
Anchored PR around warehouse expansions, capacity growth, and regional investments, translating operational milestones into compelling business stories aligned with infrastructure development and policy momentum.
Executive Thought Leadership
Positioned leadership as sector experts through authored articles, interviews, and opinion pieces on sustainability, technology adoption, Grade A warehousing, and the evolving role of 3PL and 4PL providers.
Integrated Media Activation
Executed a mix of national business media, trade publications, regional dailies, and digital platforms to deliver sustained visibility, balanced credibility, and strong recall across stakeholder segments.
Result & Metrics
Widespread Media Presence
Consistent coverage across national, trade, and regional publications.
Leadership Credibility Strengthened
Executives recognised as informed voices on warehousing evolution.
PR Formats Delivered
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