Client
Lingaro
Sector
Data, Analytics & GenAI / Global Capability Centers (GCCs)
PR Focus
Brand Reintroduction, Employer Branding, Thought Leadership, GCC positioning
Client Overview
Lingaro Group is a global data and analytics powerhouse helping enterprises unlock value across the end-to-end data journey, with growing focus on GenAI-led transformation and expanding its India presence to serve global GCC and enterprise clients.
About Project
Lingaro partnered with Umanshi to re-introduce the brand in India, strengthen media recall, and reposition it from an emerging employer brand to a credible global authority in data and GenAI, while supporting talent acquisition, leadership visibility, and GCC-focused growth narratives in the India market
Challenge
Low Brand Recall
Despite strong global credentials, Lingaro had limited awareness and inconsistent recall within Indian business and tech media, impacting its ability to attract top talent and establish authority in a competitive data and GCC ecosystem.
Fragmented Messaging
Initial communication focused heavily on hiring, with insufficient clarity around Lingaro’s core offerings, GenAI expertise, and relevance to India’s rapidly evolving GCC and enterprise transformation landscape.
Limited Media Engagement
A prolonged gap in proactive media interactions reduced continuity of coverage, weakening journalist familiarity with the brand’s leadership, vision, and long-term plans for the Indian market.
Credibility Beyond Employer Branding
Lingaro needed to evolve its perception from an aspirational workplace to a trusted industry voice influencing conversations on data maturity, hybrid cloud, GenAI adoption, and GCC value creation.
Our Strategy
Strategic Brand Reintroduction
Executed a phased re-entry into Indian media by mapping Lingaro’s growth journey, global legacy, and India ambitions through a strong narrative anchored in data leadership and GenAI-led transformation.
Executive Thought Leadership
Positioned global and India leadership as authoritative voices through interviews, authored articles, and expert commentary on GCC evolution, enterprise data journeys, GenAI adoption, and policy-led economic growth.
Integrated Media Activation
Deployed a balanced mix of press releases, exclusive interviews, budget commentary, and trade-media engagements across business, technology, HR, and CXO platforms to drive visibility, credibility, and sustained recall.
Result & Metrics
Media Visibility Growth
Consistent coverage across top business and technology publications nationwide.
Industry Wide leadership Recognition
Lingaro executives recognised as credible voices on data, GenAI, and GCC strategy.
PR Formats Delivered
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