Client
Liladhar Pasoo Group
Sector
Logistics, Supply Chain & Multimodal Transportation
PR Focus
Corporate Transformation, Leadership Positioning, Strategic Growth Visibility, And Global Policy-Led Thought Leadership
Client Overview
Liladhar Pasoo Group is a legacy Indian logistics enterprise evolving into a global, integrated supply chain solutions provider, offering multimodal logistics, warehousing, and cross-border capabilities with a strong focus on scalability and international expansion.
About Project
The mandate focused on repositioning Liladhar Pasoo Group from a traditional logistics player to a future-ready, global supply chain powerhouse. The engagement aimed to amplify corporate transformation, leadership credibility, and relevance in national and global supply chain conversations through consistent media visibility, thought leadership, and expert commentary.
Challenge
Legacy Brand Perception
The group was primarily perceived as a traditional logistics operator, creating the need for a clear narrative shift that reflected its transformation into an integrated, global supply chain solutions provider.
Leadership Visibility Gap
Despite strong domain expertise, senior leadership lacked consistent presence in mainstream business and policy-focused media, limiting recognition of their strategic insights.
Crowded Industry Media Space
The logistics sector’s saturated media environment required differentiated, insight-led storytelling to secure high-impact and sustained coverage.
Our Strategy
Transformation-Led Storytelling
Developed a future-focused narrative highlighting the group’s evolution, strategic partnerships, and global ambitions through milestone-driven press announcements and feature stories.
Executive Led Thought Leadership
Positioned senior leadership as authoritative voices through authored articles, expert quotes, budget reactions, and commentary on logistics infrastructure, IMEC, and global supply chain disruptions.
High-Impact Media Mix
Leveraged a balanced mix of national business dailies, top-tier TV, logistics trade media, and premium magazines to maximise reach, credibility, and sustained mindshare.
Result & Metrics
Media Visibility Strengthened
Consistent coverage across top-tier business, TV, and logistics media.
Leadership Credibility Established
Spokespersons recognised as trusted voices on policy and crises.
PR Formats Delivered
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