Client Overview
KLT Automotive is 25+ years old global auto component manufacturer, delivering precision tubular and hydroformed parts to leading OEMs across India and South Africa.
Problem Statement
KLT struggled with agencies treating engineering like B2C content, failing to understand technical depth, automotive context, and how to make complex manufacturing stories engaging on social media.
Our Approach
We rebuilt KLT’s social identity by merging deep automotive engineering knowledge with inventive storytelling. Moving beyond technical data sheets, we celebrated their manufacturing marvels—like their 5000T hydroforming press—and humanized their brand. We leveraged topical moments, from bidding farewell to Mumbai’s iconic taxis to honouring industry pioneers like Ratan Tata. Our self-researched educational series on EV trends and “Did You Know” facts established authority. This strategy of intelligent, fun, and proud content drove a 100% organic follower growth and achieved an exceptional 8% engagement rate, tripling online brand recall.
Follower Growth
0
%
Achieved purely through organic content efforts.
Engagement Rate
0
%
Exceeded typical B2B engineering benchmarks organically.
Brand Recall
0
x
Stronger recall within automotive and engineering community.
Testimonial
They Understood Our World Instantly
Team Umanshi has significantly elevated our online presence and engagement. Their strategic thinking, creativity, and consistency helped us communicate complex engineering stories in a clear, impactful way. They truly understand our industry and bring ideas that add real value to our business.
Anuj Thakkar
AGM – Business Development, KLT Automotive
Built for Business Outcomes
A credibility-driven LinkedIn strategy designed to translate complex engineering solutions into clear, trust-building content for enterprise decision-makers.
Audience
Engineering buyers, R&D leaders, procurement teams and industry partners across semiconductor, pharmaceutical and advanced manufacturing sectors.
Content Focus
Product use cases, applied engineering solutions, industry trend campaigns, employee recognition and client interaction highlights.
Platform
LinkedIn, used as the primary channel for B2B visibility, trust-building and consistent engagement with decision-makers.
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KLT Automotive Digital Case Study Social Media for Making Engineering Engage
