Client
IONAGE
Sector
Clean Energy / EV Charging & Energy Infrastructure
PR Focus
Brand Visibility, Category Education, Thought Leadership, Policy & Sustainability Positioning
Client Overview
IONAGE is a clean energy solutions company focused on building next-generation EV charging and energy infrastructure, enabling faster adoption of electric mobility through scalable, technology-driven and sustainable charging solutions.
About Project
IONAGE partnered with Umanshi to build category awareness, establish leadership credibility, and position the brand as a serious player in India’s rapidly evolving EV and clean energy ecosystem. The engagement focused on media education, thought leadership, and consistent visibility across business, sustainability, and mobility-focused platforms.
Challenge
Low Category Awareness
EV charging infrastructure remains a relatively new and less understood segment, requiring sustained media education to explain business models, use cases, and long-term impact.
Complex Technical Narrative
IONAGE’s technology and solutions were innovation-led and technical, making it essential to simplify messaging for business, policy, and mainstream media without diluting credibility.
Highly Competitive EV Space
The EV ecosystem is crowded with OEMs, charging players, and energy startups, making differentiation and recall difficult without a strong, distinct narrative.
Credibility Beyond Announcements
IONAGE needed to move beyond product, partnership or launch-led coverage to establish itself as a credible voice on EV adoption, infrastructure gaps, and sustainable mobility.
Our Strategy
Category Education Narrative
Built clear, media-friendly narratives around EV charging infrastructure, energy transition, and adoption challenges, positioning IONAGE as a solution-oriented enabler of India’s clean mobility goals.
Industry Thought Leadership
Positioned IONAGE leadership as expert voices on EV infrastructure, sustainability, and policy readiness through interviews, expert commentary, and participation in larger industry stories.
Narrative-Led Media Engagement
Activated a narrative-first media strategy by aligning IONAGE’s perspectives with national EV policy shifts, infrastructure readiness, and sustainability goals, securing high-credibility coverage that positioned the brand as a long-term enabler of India’s clean mobility transition.
Result & Metrics
Credible Media Visibility
Consistent presence across EV, sustainability and business platforms
Leadership Authority Established
Recognised as informed voices on EV infrastructure and clean energ
Testimonial
Established Market Trust Through Strategic Brand Positioning
In a competitive EV charging landscape, building credibility was critical for us. Umanshi’s strategic brand positioning not only clarified our value proposition but also strengthened trust among customers and partners. Their guidance in messaging, media engagement, and thought leadership initiatives helped position Ionage Technologies as a reliable and authoritative provider in the EV charging space. The results have truly elevated our brand perception and market confidence.
Varun Chandran
Co-Founder, Ionage Technologies
PR Formats Delivered
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