Client Overview
Homestrap is an Indore-based home storage and organisation brand with strong marketplace sales on Amazon and other platforms. Post its Shark Tank India feature, the brand saw a sudden surge in national visibility.
About Project
Homestrap engaged Umanshi immediately after they got funded on Shark Tank and before the episode aired. The mandate was to convert sudden national attention into tangible demand outside marketplaces—across search, social and owned digital assets—within a narrow, time-sensitive window.
Challenge
Moment-Driven Demand Spike
Shark Tank created instant curiosity.
Search intent spiked overnight but Homestrap lacked preparedness beyond marketplaces to capture high-intent users actively looking for the brand.
No Post-Episode Playbook
Visibility without conversion paths.
There was no structured plan for website banners, brand messaging, retargeting or search ads to capitalise on post-episode traffic.
Marketplace Dependency Risk
All sales came from third parties.
Despite national visibility, Homestrap’s own website had negligible contribution to revenue, making the brand vulnerable to platform-led constraints.
Our Strategy
48-Hour Activation Sprint
We moved at broadcast speed.
Website banners, social creatives and paid campaigns were rolled out immediately post-episode to intercept search-led curiosity and brand recall.
Search Intent Capture
We followed audience behaviour.
Google Ads were deployed for branded, generic and comparison-led queries for users actively searching “Homestrap” post-Shark Tank.
Smart Retargeting Loops
We planned for second-touch conversions.
Repeat ads and remarketing creatives ensured viewers who didn’t convert immediately were pulled back into the funnel.
Built for Business Outcomes
1,000%+ ROI ACHIEVED
All the organic searches due ot Shark Tank were capitalised
40%+ REVENUE RETAINED
Reduced marketplace dependency by making the website ready
Created Conversion Infrastructure
Built systems beyond episodic spikes.
GET IN TOUCH WITH US
Explore More of Our Case Studies
KLT Automotive Digital Case Study Social Media for Making Engineering Engage
