Date
March 2020
Project
Brand Positioning & Visual Identity Design
Client
Green Giftings
Duration
1 month
Positioning Responsible Gifting for Modern Consumers
Client Overview
Green Giftings is a Bengaluru-based eco-friendly B2B and B2C gifting venture offering responsibly sourced, biodegradable and locally made gifts for both corporate and individual customers, addressing the growing concern around wasteful and forgettable gifting.
About Project
The project focused on creating a distinct brand identity and positioning for Green Giftings that could resonate across B2B and B2C audiences. The mandate was to move beyond “eco-friendly” as a buzzword and establish responsible gifting as a meaningful, desirable and scalable category.
Challenge
Not a practised category
While corporates/ people are inclined towards sustainable gifting; neither is it their first choice nor are there enough options.
Emotional Disconnect
Most sustainable gifting options lacked emotional storytelling, resulting in gifts that felt practical but forgettable, undermining the sentiment traditionally associated with gifting.
Dual-Audience Clarity
The brand needed to appeal simultaneously to corporates seeking responsible bulk gifting and individual consumers looking for thoughtful, meaningful personal gifts.
Our Strategy
The Shift in Responsibility
We reframed gifting as a conscious choice made by the giver, shifting responsibility from the product to the intent—where every gift reflects care for the recipient, the maker and the planet.
Human-Centric Brand Story
Using a relatable origin story rooted in everyday experiences of receiving “junk gifts,” we built emotional resonance and reframed gifting as an act of care—for both people and the planet.
Purpose-Led Visual Identity
The visual system was designed to balance warmth and credibility, ensuring the brand felt caring and contemporary while being structured enough for corporate adoption and large-scale applications.
Testimonial
Designed for Category and Not Just Brand
The team truly understood what Green Giftings stood for beyond just sustainability. They helped us articulate our belief in responsible gifting through a strong proposition, thoughtful storytelling and a visual identity that feels both warm and credible. The brand now reflects our values clearly and works seamlessly across individual and corporate audiences.
Anil Radhakrishnan
Founder, Green Giftings
Built for Business Outcomes
Shifted Mindsets
Repositioned gifting responsibility onto the giver, changing how corporates evaluated gifting choices.
Improved Recall
Gift-box-led logo and leaf-ribbon symbolism created instant category recognition and memorability
Enabled Scale
Built a flexible identity system usable across corporate gifting, retail products, and digital platforms.
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