Client
Grand Mark Associates
Sector
Professional Services – Chartered Accountancy
PR Focus
Education-Led, SME Advisory, Compliance-Friendly, Financial Governance
Client Overview
Grand Mark & Associates is a Chartered Accountancy firm advising SMEs and startups on compliance, risk and financial governance. Strong offline credibility but no prior experience with PR and operating within strict ICAI advertising restrictions.
About Project
This was Grand Mark’s first PR initiative. The brief was not visibility for its own sake but authority with restraint. Our role went beyond dissemination—we decoded the firm’s expertise, mapped SME founder pain points and translated that into an education-led PR narrative that stayed fully compliant.
Challenge
Regulated Visibility
CA firms cannot advertise.
Any communication had to educate the market without promoting services or positioning the firm directly.
Zero PR Playbook
No prior PR experience.
There was no internal benchmark on what good PR looks like for a professional services firm operating under regulatory limits.
Generic Finance Noise
Most finance content sounds identical.
The risk was producing yet another article that said the right things but added no real value to SME decision-makers.
Our Strategy
Insight-Led Discovery
We started from scratch.
We mapped Grand Mark’s real strengths, typical client profiles and recurring SME anxieties around financial data security before defining the story.
Education-First Narrative
We chose substance over brand mentions.
The article focused on financial data protection for SMEs and startups, a topic founders care about but rarely prioritise until it is too late.
Segmented Media Deployment
Distribution was intentional, not broad-brush.
The story was placed across mainstream news platforms, business and startup publications and finance-focused media, ensuring relevance across founders, operators and decision-makers rather than vanity reach.
Result & Metrics
Media Coverages Across Mainstream, Business, Startup and Finance Publications
0
+
Established Authority
Positioned the firm as a credible SME advisor on financial data security
Improved Discoverability
Enabled search-led discovery for CA-led expertise among SME founders and operators
PR Formats Delivered
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