Client Overview
GoCrackIt is a Bangalore-based personalised career mentoring platform connecting students and professionals with industry experts for tailored guidance, resume reviews, mock interviews, and career planning to accelerate growth and role success.
Problem Statement
GoCrackIt’s earlier website lacked differentiation, clarity of offerings and a conversion-focused structure, making it difficult to communicate value in a crowded career mentorship space.
Our Approach
Umanshi rebuilt GoCrackIt’s website from the ground up with a distinctive visual identity, clearer service hierarchy and SEO-first content structure. The new site presents GoCrackIt as a credible, modern career mentorship platform while retaining approachability through a quirky, human tone.
Post-launch, the website enabled stronger engagement flows, clearer user journeys across services, improved discoverability through structured on-page SEO and better alignment for sales, partnerships and mentor onboarding laying a scalable foundation for long-term growth.
Core Pages Structured
0
Clear separation of services, mentor offerings, and conversion journeys
SEO-Ready Page Architecture
0
%
Clean URL structure, semantic headers, internal linking, and crawl-friendly setup
Distinct User Journeys Defined
0
Students, working professionals and mentors mapped with purpose-led flows
Testimonial
Clear Thinking, Strong Ownership
Umanshi approached the project with clarity and professionalism from the start. Their recommendations were well-reasoned and the execution reflected a strong understanding of what we were building. With the project now live, we’re seeing positive SEO traction and inbound movement, making the engagement feel both structured and outcome-driven.
Alok Shrivastava
Co-Founder, GoCrackIt
The Umanshi Edge
(Our Secret Sauce)
End-to-end ownership across strategy, design, content, UX and SEO compliant design to ensure GoCrackIt stood out in a highly cluttered mentorship and career services market.
Positioning
Brand narrative & tone
Service clarity & hierarchy
Conversion-led IA
Experience & Design
UX journeys & UI system
Custom illustrations & icons
Quirky visual language
SEO Foundation
On-page & technical SEO
Crawl structure & headers
Internal linking logic
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