Client Overview
Givven Logistics is a tech-enabled logistics company founded by a logistics veteran Madan Mohan, offering freight forwarding, global logistics, FCL, LCL and project movement solutions.
Problem Statement
Post designing the brand identity, Umanshi designed two websites for Givven—one at inception and another 18–24 months later—so the digital presence kept pace with the company’s scale, maturity and business momentum.
The Results
Faster Go-To-Market
0
%
Reduced go-to-market time by ~20% with clear positioning
Year to Profitability
<
0
Supported a path to profitability in under one year post launch
Year Founder Exit
0
Brand clarity and credibility aided investor confidence, leading to a successful founder exit within 3 years
Challenge
Zero-to-One Launch
At inception, Givven needed its first website to explain a new brand, a new name and a bold point of view in a traditional, crowded logistics industry.
Growth Outpaced Website
Within 1–2 years, the business scaled rapidly. The original website no longer reflected Givven’s expanded capabilities, client base and operational confidence.
Credibility Without Legacy
As a young brand competing with established logistics players, the website had to build trust fast—without decades of legacy to lean on.
Our Strategy
Founder-Led Narrative
Umanshi anchored both websites in the founder’s deep logistics experience—translating lived industry insights into clear, confident messaging rather than generic service claims.
Growth-Stage Reframing
The second website shifted tone—from ambition to proof—reflecting expanded services, real traction and confidence, while retaining the original brand DNA built at inception.
Sales-Enablement Lens
Service pages were structured around real logistics use cases—freight forwarding, FCL, LCL, project cargo and global movement—so the website could actively support GTM and onboarding.
Testimonial
Bold Ideas That Moved The Needle
Umanshi Marketing transformed our social media from a blank slate into a powerful industry conversation platform. Their willingness to experiment, educate, and push boundaries helped us build credibility, attract talent organically, and spark meaningful engagement within the logistics ecosystem. Beyond content, their workshops empowered our team to understand social media fundamentals, resulting in sustained traction even beyond active campaign phases.
Madhan Mohan
Founder, Givven Logistics
The Umanshi Edge
(Our Secret Sauce)
For a growth-stage logistics firm targeting enterprise clients, we simplified risk-heavy offerings into clear decision pathways, balancing trust, scale-readiness and first-time digital storytelling for operations-led buyers (national and regional logistics/SCM heads).
Founder Continuity
Umanshi worked with Givven from day zero to growth stage, preserving strategic intent while evolving the website—something rare once businesses scale.
Industry Insider
Team Umanshi collectively has worked with over 27 logistics companies. This means it didnt need hand-holding—terminology, workflows and customer expectations were understood instinctively.
Scalable Thinking
Both websites were designed as living assets, ensuring the second build was evolution-led, not a reset—saving time, effort and strategic drift.
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