Client Overview
Givven Logistics, founded in 2021, is a tech-enabled freight and global logistics company delivering FCL, LCL and project cargo solutions across markets.
Problem Statement
Givven had no established social media presence and needed to build credibility, visibility and engagement in a traditionally low-interest logistics category from scratch.
Our Approach
We built Givven’s social media presence from the ground up, experimenting aggressively with diverse content buckets at the founder’s request—no holds barred. Educational anecdotes on global trade, people-led stories, trending topics, and moment marketing helped spark industry conversations. Engagement rates consistently outperformed benchmarks, while a zero-spend LinkedIn hiring campaign filled over a quarter of open roles. Our work also earned an IAMAI award nomination alongside large brands and positioned Givven leadership as a recognised voice within the logistics fraternity.
Engagement
0
%
Simplified global trade through anecdotes, visuals, and industry-relevant storytelling
Roles Filled
0
%
Ran zero-budget LinkedIn hiring campaign filling over 25% vacancies
Traction Lift
0
%
Conducted hands-on workshops driving 300% post-training social traction
Testimonial
Bold Ideas That Moved The Needle
Umanshi Marketing transformed our social media from a blank slate into a powerful industry conversation platform. Their willingness to experiment, educate, and push boundaries helped us build credibility, attract talent organically, and spark meaningful engagement within the logistics ecosystem. Beyond content, their workshops empowered our team to understand social media fundamentals, resulting in sustained traction even beyond active campaign phases.
Madhan Mohan
Founder, Givven Logistics
Built for Business Outcomes
Community Building
Social media was treated as a long-term asset, focusing on conversations, education, and participation rather than short-term promotional posting.
GET IN TOUCH WITH US
Explore More of Our Case Studies
KLT Automotive Digital Case Study Social Media for Making Engineering Engage
