Client Overview
FootSecure is India’s first “phygital” podiatry platform, providing comprehensive diagnostics, surgeries and specialized wound care for diabetic foot management and sports injury recovery.
Problem Statement
FootSecure’s website lacked patient-centric structure, technical SEO foundations and performance readiness, limiting discoverability, trust-building and conversion despite strong clinical expertise.
Our Approach
The website revamp focused on aligning FootSecure’s digital presence with patient intent, clinical credibility and search engine requirements. Post-revamp, the site achieved A+ on-page SEO, resolved critical technical gaps and significantly improved load behaviour and usability metrics.
Structural clarity, schema implementation and keyword distribution created a stronger foundation for organic growth. While traffic data reflects the older website, the new platform is built to support scalable SEO, higher patient trust and long-term performance across service, location and condition-based searches.
SEO SCORE
0
/100
Metadata optimisation and keyword alignment across core pages.
Words Optimised
0
+
Patient-focused copy rewritten to balance clinical authority and search intent.
Critical SEO Gaps
0
Structured data, analytics, alt tags and schema implemented site-wide.
Testimonial
A Website Built for Patients
Umanshi approached the website revamp with a clear understanding of patient behaviour and healthcare search intent. The new site reflects our clinical expertise far more accurately, while also addressing SEO, performance and usability gaps we hadn’t fully identified earlier.
The structured thinking around audience personas, content flow and technical foundations has given us a platform that is ready to scale digitally.
Dr. Sanjay Sharma
Founder – FootSecure
The Umanshi Edge
(Our Secret Sauce)
A research-driven website strategy built around patient intent, clinical decision flows and healthcare-specific SEO requirements.
AUDIENCE
Defined patient personas by condition severity, information needs and treatment readiness to shape navigation, content hierarchy and CTAs.
UX & CONTENT
Improved readability, real imagery, testimonials and structured layouts to build trust and reduce friction in healthcare decision-making.
SEO FOUNDATION
Resolved title gaps, missing headers, schema absence, analytics setup and technical SEO issues to support long-term organic visibility.
GET IN TOUCH WITH US
Explore More of Our Case Studies
Celcius Logistics Digital Case Study Content Marketing From Zero Content to ₹100 Cr Credibility
