Date
July 2025
Project
Corporate Brochure & Brand AV
Client
FootSecure
Duration
3 Weeks
Presenting FootSecure, Step by Step
Client Overview
FootSecure, based in Bengaluru, has over 10 years of experience as a phygital leader in podiatry and wound care. Treating 30,000+ patients, the brand combines advanced diagnostics, therapies, custom therapeutic footwear and digital tools for clinicians and patients.
About Project
Umanshi developed a corporate brochure and brand AV for FootSecure’s presence at the iIMBue event, designed to communicate expertise, vision, and credibility to HNIs and strategic stakeholders. The work focused on clarity over persuasion, translating clinical systems, IPs, and outcomes into assured, globally relevant copy and visuals.
Challenge
Communicating Medical Depth Without Promotion
Presenting complex clinical systems and proprietary tools without sounding sales-driven or investment-focused.
Balancing Sensitivity With Authority
Ensuring medical accuracy while keeping the narrative non-gory, accessible, and patient-conscious.
Building Trust With High-Value Stakeholders
Creating credibility for HNIs and institutional audiences without financial disclosures or aggressive positioning.
Our Strategy
Narrative Clarity Over Persuasion
Focused on communicating FootSecure’s expertise and impact without promotional language.
1. Highlighted challenges and solutions in foot and ankle care.
2. Showcased clinical expertise, IPs, and patient outcomes.
3. Maintained a composed, trust-led tone for HNIs and stakeholders.
Authentic Visual Grounding
Ensured all visuals reflected real operations, not staged or stock imagery.
1. Featured clinics, diagnostics, rehabilitation, and therapy sessions.
2. Showed patient interactions and proprietary workflows.
3. Balanced authenticity with visual appeal for clarity and credibility.
Subtle Proof Integration
Embedded credibility naturally through relevant proof points.
1. Embedded RTBs, highlighted proprietary IPs and digital tools.
2. Showcased patient outcomes and impact metrics.
3. Integrated press mentions, ratings, and academic affiliations.
Testimonial
Communication That Holds Up in the Room
Umanshi demonstrated a strong understanding of how medical communication needs to function in high-stakes, in-person settings. The brochure and brand AV translated complex foot and ankle systems into clear, non-gory, patient-conscious narratives while retaining clinical accuracy. The restrained visual approach helped us engage investors and partners at iIMBue confidently, enabling meaningful conversations without overt promotion.
Dr. Sanjay Sharma
Founder, FootSecure
Built for Business Outcomes
ATTRACT INVESTORS
Established category clarity, clinical depth, industry scope and scalability to support investment-aligned stakeholder conversations.
ONBOARD PARTNERS
Clearly articulate capabilities, clinical depth, and differentiation to support informed partnership and collaboration discussions.
Drive Footfall
Create visual and narrative clarity that draws relevant stakeholders toward the FootSecure iIMBue stall.
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