Client
FlexiBees
Sector
HRTech
PR Focus
Employer Branding, Women Workforce Advocacy, Business Impact Storytelling
Client Overview
FlexiBees is a pioneering flexible workforce platform dedicated to re-entering women professionals into the workforce after career breaks. By connecting highly qualified female talent with businesses through flexible and remote work models, FlexiBees bridges the gender diversity gap while solving critical talent shortages for startups and enterprises alike.
About Project
The mandate was to elevate FlexiBees from a “social initiative” to a “business-critical talent solution.” Our PR strategy focused on building national visibility, positioning the platform as a credible, scalable engine for economic empowerment that delivers measurable ROI for employers and life-changing career continuity for women.
Challenge
Fragmented Media Visibility
The brand suffered from inconsistent presence; it needed to move beyond one-off spikes to maintain a steady voice across Business, HR-Tech, Startup and Lifestyle media simultaneously.
Niche Perception of Returnships
Women’s workforce reintegration was largely viewed through a philanthropic lens rather than a strategic business advantage, limiting its adoption by mainstream enterprise leaders.
The Purpose vs. Profit Balance
The core challenge was communicating deep social impact (purpose) without compromising the brand’s image as a high-performance recruitment partner (business credibility) for HR decision-makers.
Our Strategy
Outcome-Anchored Storytelling
We shifted the narrative from “helping women” to “unlocking economic potential.” Stories focused on income generation, professional upskilling, and how flexible models drive operational efficiency for lean businesses.
High-Decibel Multi-Channel Dissemination
By deploying a high-volume media engine, we ensured FlexiBees was featured in diverse segments from startup portals for founders to HR journals for CHROs creating a 360-degree recall for the brand.
Economic Participation Advocacy
We positioned the founders as thought leaders on the “Future of Work,” using data-backed insights to advocate for career continuity as a national economic priority.
Result & Metrics
media coverages across national, trade & digital platforms
0
+
Tier-1 media presence
0
%
narrative alignment across coverage
0
%
growth in brand mentions
0
x
Testimonial
PR That Delivered Real Business Outcomes
We have worked with Umanshi Marketing twice.
The first engagement was for a front-page print feature in The Economic Times – Entrepreneur. Umanshi managed the media relationship end-to-end and executed the feature seamlessly, resulting in strong visibility, increased interest and quality inbound leads.
The second engagement was a more holistic digital PR plan across formats and media platforms. One of the key outcomes from this initiative was FlexiBees being featured among YourStory’s Top 100 Women Entrepreneurs.
Having worked with Tamanna and the team over the past few years, I can say with confidence that they truly understand marketing, have strong media connections, and consistently go the extra mile for their clients. As a lean, frugal organisation, we also found their approach practical, effective and well-suited to our budget.
I would highly recommend Umanshi Marketing to any company looking to invest in PR.
Shreya Prakash
Co-founder & CEO, FlexiBees
PR Formats Delivered
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