eGalactic is a Pune-based B2B technology company building enterprise-grade digital solutions for global clients, known for its engineering-first culture and belief in using technology as a force for social good beyond business outcomes.
Client Overview
Problem Statement
A Pune tech company needed a social media blitz to get people to vote – Show Up. But the brief was clear: no boring, preachy stuff. It had to actually be cool to share.
Our Approach
We ditched the textbook. Instead, we spoke the language India actually uses: Bollywood & sarcasm. We turned iconic dialogues into voting reminders—imagine Gabbar saying “Vote kiya? Mogambo Khush hua!”. We called out lazy excuses with funny, sharp copy about holidays and single votes. No stock photos, just a solid, custom illustrated style that looked great in a feed. The campaign got people talking and sharing, making a civic duty feel like a pop culture moment.
Cultural Hack: Bollywood Dialogues
Used Gabbar, Mogambo & other icons to make the message instantly familiar and shareable. Pure nostalgia marketing.
Called Out Excuses, Funny-ly
Addressed real reasons people skip voting (“holiday hai”, “my vote doesn’t matter”) with humor, not a lecture.
Owned the Vibe, No Stock
Built a unique, consistent illustrated look from scratch. Made the feed cohesive and memorable.
Testimonial
They got it right the first time!
We were impressed with the professionalism, overall campaign thoughts and plan, and especially the posters and memes that were prepared to get people to vote. Most of these were right at the first time. Great work!
Prakash Sarda
Founder, eGalactic
Built for Business Outcomes
Pop culture was put to use. We treated voting like pop culture, not policy—using humour, nostalgia, and logic people already agree with, instead of trying to educate them from scratch.
Bollywood
Famous dialogues tweaked to nudge civic action.
Everyday Truths
Simple lines that hit uncomfortable voting truths.
Illustration-Led
Custom illustrations ensured instant recognition.
GET IN TOUCH WITH US
Explore More of Our Case Studies
KLT Automotive Digital Case Study Social Media for Making Engineering Engage
