Client Overview
Earthwalker Travels is an adventure travel company specialising in curated Himalayan treks and outdoor experiences, with a focus on beginner-friendly routes, safety-led execution, and ground-level operational expertise.
Problem Statement
A seasonal Kedarkantha winter trek needed rapid bookings, diversified geography and high-intent leads despite low ticket price and intense competition from large trekking platforms.
Our Approach
We ran a tightly segmented Meta performance campaign for the Kedarkantha beginner snow trek, built around sharply defined consumer personas. Messaging highlighted ease, safety, sunrise views at 12,000 ft, and trust of a ground operator. The campaign generated over 200 high-intent leads, achieved registrations worth five times the media spend, and sold out the batch within two weeks. Importantly, registrations diversified beyond expected geographies, expanding demand across North and South India while maintaining strong lead quality.
ROAS
0
x
Registrations worth five times total media spend
Leads
0
+
Generated high-intent trek enquiries across personas and cities
Week Sellout
0
Entire trek batch sold out within fourteen days
Testimonial
More Than Just Ad Running Agency
Umanshi Marketing approached performance marketing with sharp audience understanding rather than generic travel ads. Their persona-led targeting and clear messaging helped us sell out the Kedarkantha trek far quicker than expected. We saw strong-quality enquiries, wider geographic reach, and excellent returns on ad spend. The campaign gave us confidence to scale similar treks using performance-led acquisition.
Irfan Jaipury
Director, Earthwalker Travels
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