Client
EAGL Livelihood Foundation
Sector
Non-Profit / Rural Development & Livelihoods
PR Focus
Social Impact PR, Grassroots Advocacy & Video Storytelling
Client Overview
EAGL Livelihood Foundation is a dedicated non-profit organization working at the grassroots level to foster sustainable community development. The foundation empowers marginalized individuals through structured livelihood programs, skill development and long-term socio-economic support systems designed to create self-reliant rural ecosystems.
About Project
The engagement focused on bridging the visibility gap between EAGL’s profound on-ground impact and its public recognition. Our objective was to transition the foundation’s work from “silent service” to “documented impact,” strengthening its credibility among donors, government stakeholders, and the wider development sector through earned media.
Challenge
The Grassroots Visibility Gap
Despite life-changing programs, EAGL’s work remained confined to immediate project areas, lacking the public documentation needed to attract larger institutional partnerships.
Geographical Narrative Scaling
The foundation needed a strategy that resonated at a hyper-local level (to build community trust) while simultaneously gaining national-level recognition (to build brand authority).
Non-Commercial Storytelling Balance
The challenge was to communicate significant achievements without using “corporate” or “brand-heavy” language that could undermine the authentic, social-good nature of the foundation’s mission.
Our Strategy
Outcome-Centric Narratives
We pivoted from organizational announcements to “Impact-First” storytelling. Every PR piece focused on tangible community outcomes—such as income growth and sustainable farming—making the narrative human, relatable, and credible.
Multimedia Amplification Mix
Recognizing that “seeing is believing” in the social sector, we combined traditional press release dissemination with strategic video storytelling. This allowed us to showcase the reality of rural transformation to urban-based donors and media houses.
Stakeholder Trust Building
We positioned EAGL’s work as a replicable model for rural development, using earned media to validate their methodology and operational transparency.
Result & Metrics
earned media coverages
0
+
growth in foundation mentions
0
x
International Coverages
0
PR Formats Delivered
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