Client
TagHive
Sector
Education, Ed-Tech
PR Focus
Go-to-market PR & Aiding Sales Cycle PR
Client Overview
TagHive is a Samsung C-Lab–backed education technology venture offering clicker-based classroom response systems and AI-powered self-assessment through its flagship platform Class Saathi. The PR mandate focused on national go-to-market visibility with a clear objective: securing state government buy-in by positioning TagHive as a nation-building, social-impact education partner rather than a commercial edtech vendor.
Challenge
Policy-First Adoption
Edtech adoption in government schools is driven by policy confidence, not brand recall, requiring trust-led narratives rather than product marketing.
Regional Credibility Gap
State authorities rely heavily on regional proof points and local validation before considering large-scale pilots or deployment
Crowded Edtech Discourse
The market was saturated with venture-funded edtech narratives, making it critical to stand apart as a public-good, impact-led solution
Multi-Level Stakeholders
Messaging had to resonate simultaneously with bureaucrats, educators, administrators, and national opinion shapers.
Our Strategy
We positioned TagHive as a social entrepreneurship–driven education reform enabler, anchoring communication around classroom outcomes, assessment efficiency, and inclusivity. The PR strategy ran on two parallel tracks: deep regional outreach to influence state governments (with Uttar Pradesh as a flagship success) and national mainstream visibility to elevate the narrative of technology-led public education reform. Founder and leadership positioning was amplified through thought leadership, policy-aligned storytelling, and high-impact broadcast opportunities.
