Date
March 2019
Project
Logo and brand identity design
Client
Designs by Sakshi Jerath
Duration
1 month
A Brand Designed to Command the Room
Client Overview
Designs by Sakshi Jerath is a luxury event decorator known for high-profile weddings and receptions including events for Priyanka Chopra & Nick Jonas and Zaheer Khan & Sagarika Ghatge. Her work already spoke luxury. The brand needed to catch up.
About Project
Sakshi wanted to move decisively from being seen as a “luxury decorator” to a premium events brand. The brief was clear: no run-of-the-mill design, no mass appeal and no dilution. The brand had to signal pedigree, pricing power and restraint—instantly.
Challenge
Designing for a Designer
Working for a creative with a strong aesthetic is complex.
The identity had to impress someone who lives and breathes design while still serving a clear commercial purpose.
Not Everyone was Welcome
The brand needed to discourage run-of-the-mill enquiries and attract only high-intent, premium clients aligned with her scale and pricing.
Execution at the Frontline
The logo had to live beyond paper.
For an event decorator, crew presence on-ground is a critical brand touchpoint that needed consistency and polish.
Our Strategy
Designed to Filter, Not Attract All
We redefined how the brand should be perceived.
The identity was designed to sit above trends, reflect confidence and command attention quietly—mirroring the kind of events Sakshi chooses to associate with.
Iterative Refinement
This was not a one-shot process.
Multiple logo and identity explorations were developed and refined until the brand felt unmistakably premium without being loud or ornamental.
Designing for Reality
Execution was treated as strategy.
Every element was tested for real-world use—especially how the logo and colours would appear on people, not just stationery.
Testimonial
Team Umanshi went beyond the brief
They go beyond the brief. I wanted an identity that did justice to my premium work and offerings and their work did complete justice to it. They brought my work alive on the website through minimalistic framework and lovely design layouts. Today, I have a digital asset that I own where my prospective clients can check out my work even before they have met me.
Sakshi Jerath
Founder, Designs by Sakshi Jerath
Built for Business Outcomes
Elevated Perception
Repositioned the brand firmly in the premium events space.
Qualified Enquiries
Reduced mismatched leads by signalling pricing and scale upfront.
Consistent Presence
Ensured brand recall across events through visible crew and materials.
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