Client Overview
Decorati is an Indore-based handcrafted glass lifestyle brand with 20+ years of artisanal experience, creating glass products, installations and design solutions for corporate partners and premium gifting applications across India.
Problem Statement
Decorati’s eCommerce-led brand identity restricted premium OEM growth, lacked strategic positioning, and failed to communicate its craftsmanship value to global B2B buyers.
Our Approach
Umanshi repositioned Decorati from a product-selling website into a premium OEM manufacturing brand through complete narrative redesign, visual transformation and SEO-led architecture. The new platform clarified Decorati’s manufacturing capabilities, elevated brand perception and created a strong enterprise-ready digital presence.
Post-launch performance showed a significant improvement in B2B positioning, stronger engagement across website and increased time-on-site driven by immersive visual storytelling. The platform now supports international distributor conversations and premium hospitality partnerships with greater credibility and sales enablement.
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Reduced bounce rate across website pages
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Improved average session depth
Testimonial
Umanshi Turned Our Vision Into Marketing Success
Umanshi understood our vision and turned it into effective marketing campaigns. Their creativity and strategic approach helped Decorati tell its story clearly, reach the right audience, and build meaningful brand visibility.
Ayush Gupta
Founder & Director, Decorati
The Umanshi Edge
(Our Secret Sauce)
A brand-first transformation combining narrative positioning, immersive design and technical architecture to unlock long-term B2B growth for a luxury manufacturing brand.
Narrative
Repositioned brand from retail to premium OEM manufacturing narrative
Experience
Designed immersive luxury product experience using Sands of Time theme
Scalability
Built SEO-ready scalable architecture supporting global expansion
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