Client
Chakraview Solutions
Sector
EdTech / Safety & Mobility
PR Focus
Launch Strategy, Hyper-local PR & Human-Interest Storytelling
Client Overview
Chakraview Solutions is a specialized SaaS-based school bus tracking platform founded by Jaya and Rajesh Bhura. Designed to bridge the critical communication gap between parents, schools, and bus operators, the app provides real-time GPS tracking and automated alerts to ensure student safety and logistical efficiency during the daily commute.
About Project
The campaign focused on launching Chakraview in the competitive Mumbai and Pune markets. Our PR objective was to transform a “functional tracking tool” into an “emotional safety essential,” leveraging the founders’ personal stories as parents to build trust and drive user adoption across the regional educational ecosystem.
Challenge
Brand Invisibility Obstacles
As a bootstrapped new entrant in a tech-heavy space, Chakraview lacked the historical data and prior visibility required to secure high-impact media features or immediate parental trust.
Geographical Scaling Constraints
Operating exclusively within Mumbai and Pune initially limited the brand’s national appeal, requiring a hyper-focused PR strategy to win regional dominance before planning for nationwide expansion.
Commoditization of GPS
General perception viewed GPS tracking as a generic, hardware-led solution; the challenge was to shift focus toward Chakraview’s unique humanitarian angle and specialized “school-bus-first” insights.
Our Strategy
Stakeholder Authority Building
We secured strategic endorsements from the School Bus Owners Association (SBOA) in Maharashtra, instantly providing Chakraview with industrial legitimacy and overcoming initial media hesitation.
Human-Centric Narrative Engineering
By centering the PR story on the founders’ personal “anxious parent” experience and the app’s role in local crisis management (e.g., heavy rains/strikes), we crafted high-resonance emotional hooks for lifestyle and news media.
Targeted Vertical Outreach
Our team executed a tiered media plan focusing on Education, Parenting, and Tech-Lifestyle segments, ensuring the safety message reached decision-makers through trusted, high-intent editorial channels.
Result & Metrics
Platform Earned Media Success
0
+
Active Parents Enrolled
0
+
Student Growth Roadmap
0
+
PR Formats Delivered
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