Client
Certus Capital
Sector
Real Estate Investment & Financial Services
PR Focus
Financial PR, Thought Leadership & Trust Building
Client Overview
Certus Capital is an independent, team-owned institutional investment firm founded in 2018. The firm specializes in unlocking high-value real estate opportunities in India through disciplined underwriting and structured investments, partnering primarily with family offices and global institutional investors.
About Project
This project focused on establishing Certus Capital as a credible, high-authority player in the capital-intensive real estate sector. The campaign aimed to bridge the “trust gap” for a newer firm by translating complex financial models into transparent, authoritative media narratives that resonated with sophisticated investors.
Challenge
Legacy Brand Dominance
The Indian real estate investment landscape is heavily saturated with decades-old legacy brands, creating a high barrier to entry for newer firms seeking visibility and market share.
Complex Technical Narratives
Certus operates in a highly specialized financial segment where technical jargon often hinders engagement; the challenge lay in making niche investment strategies accessible yet credible.
Rapid Credibility Scaling
Handling large-ticket institutional investments required the brand to establish an immediate “gold standard” reputation for trust and reliability to compete with global financial giants.
Our Strategy
Authority-First Earned Media
We deployed a proactive thought leadership engine, utilizing data-backed insights and expert-led authored articles to position the leadership team as the primary voice on real estate structured debt.
Specialized Narrative Engineering
Our team translated technical investment frameworks into value-driven stories for the financial press, ensuring Certus was consistently contextualized alongside top-tier global investment firms.
Result & Metrics
Tier-1 Financial Presence
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Share of Voice Growth
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PR Formats Delivered
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