Client
Celcius Logistics
Sector
Cold Chain Logistics Tech (SaaS), Supply Chain
PR Focus
Category Creation, Investor Advocacy for Series-A Funding, Customer Outreach
Client Overview
Celcius Logistics is a Mumbai-based cold-chain marketplace aggregator founded in 2020. They are India’s first asset-light platform dedicated to the cold supply chain, functioning similarly to how Uber works for taxis but for refrigerated trucks and cold storage.
About Project
Celcius Logistics needed to strengthen investor confidence, enhance brand authority and secure media recognition in a competitive sector. The focus was on credibility, visibility and positioning key executives as industry experts.
They turned to Umanshi a full-stack marketing agency with deep expertise in PR for startups, fundraising communications and media amplification strategies.
We built a multi-pronged strategic PR framework designed for visibility, credibility, and long-term positioning.
Challenge
Investor Visibility
Establish a strong presence within the financial community by highlighting scalable unit economics and long-term market potential.
Defining Innovation
Showcase the proprietary SaaS platform and AI-driven thermal mapping as the new gold standard for cold-chain efficiency.
Growth Narrative
Leverage high-impact PR and success stories to build a compelling story of expansion ahead of the Series A round.
Our Strategy
Thought Leadership IP
We created The Unbroken Cold Chain (UBCC) platform—an owned narrative that gave Celcius a distinct voice in the logistics space, positioning the brand as an industry innovator.
Series A Fundraising PR Blitz
1. A high-intensity funding news amplification strategy.
2. Coverage in 200+ national outlets, including ET, Forbes, YourStory, CNBC-TV18 and Mint.
3. 90% tier-1 media coverage aligned with investor relations goals.
Social Impact & Purpose-Led PR
By showcasing Celcius’ role in reducing food wastage and improving access in underserved regions, we earned impactful features in purpose-driven and mainstream publications.
Regional PR for Market Expansion
Targeted campaigns in 11 cities and 4 states, including regional media like Eenadu, Andhra Jyothi and Hindustan, to support Celcius’ geographical scale-up.
Founder Positioning
Secured panel invites, speaker slots and award wins at top logistics, tech and agri-innovation forums, amplifying founder visibility and category authority.
Result & Metrics
Media Coverages in 6 months
0
+
Tier-1 Coverage Ratio
0
%
Major awards including ET Now, FCI
0
Series A secured with strong SOV
₹
0
Cr
Testimonial
Implemented Vision and Amplified Thought Leadership Presence
It is a pivotal time for us as we reimagine our brand. We needed a marketing and branding partner who could help decode our vision and translate it into impactful strategies. Umanshi not only helped implement our vision but also amplified our thought leadership presence, positioning us as an authoritative voice in our industry. Their strategic guidance and execution have been invaluable throughout this journey.
Swarup Bose
Founder, Celcius Logistics
PR Formats Delivered
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