Client Overview
Celcius Logistics is a 6+ years old Mumbai-based cold-chain logistics and technology platform that aggregates refrigerated transport and storage across India, serving sectors like food, ecommerce and pharmaceuticals.
Problem Statement
Celcius was category-creating and operated a tech-led cold chain marketplace without owning trucks or warehouses, making it hard to explain value visually in a cluttered, boring logistics category.
Our Approach
We broke the category’s visual clutter. Instead of trucks we focused on the benefit: preserving medicine freshness and reducing food waste. Our category-breaking creatives and consistent storytelling made a complex marketplace simple and desirable. This skyrocketed brand awareness. Investors saw the posts and reached out even before the formal fundraise. Our marketing efforts alongside PR paved the way for their ₹100 Cr funding, a 30% reduced sales cycle and expansion from 5 to 25 cities.
Followers Increased organically
0
K+
Across LN, FB & IN their follower base increased from 3000+ to 20,000+
reduced sales cycle
0
%
Customers understood what Celcius was creating/ innovating.
fund raised
₹
0
Cr
Our integrated marketing efforts aided Celcius to raise Rs 100 Cr. Investors discovered Celcius via posts.
Testimonial
Umanshi Helped Us Implement Our Business Vision
It is a pivotal time for us when we are reimagining our brand. We wanted a marketing and branding agency that would aid us in decoding that while creating a larger thought leadership aura that would be a high point, especially in our business. Umanshi is helping us implement our vision.
Swarup Bose
Founder & CEO, Celcius Logistics
Built for Business Outcomes
Clutter-Breaking Visuals
Ditched boring industry stock photos. Used clean benefit-led graphics that made the “unbroken cold chain” concept simple and visually ownable.
Built Investor Interest
Strategic social storytelling attracted investor attention organically. Posts acted as a constant credibility feed leading to inbound funding interest.
Drove Business Metrics
Our brand-building work contributed directly to a shorter sales cycle and supported massive geographic and partnership growth for the client.
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