Designing a Narrative-First Website

Date

June 2024 – September 2024

Project Focus

Website Design & Development: Strategy, Copy & SEO

Client

Build My Story

Client Overview

Build My Story by Shweta Mani is a narrative strategy consultancy empowering leaders and businesses to craft compelling identities through storytelling, coaching and high-impact content.

Problem Statement

Build My Story needed a website that clearly positioned Shweta Mani’s multifaceted expertise while translating trust, depth and clarity into a high-performing digital experience.

Our Approach

The Build My Story website revamp focused on narrative clarity, personal brand positioning and technical excellence. The new site achieved strong on-page SEO health, complete technical compliance and a clean structural foundation for long-term organic growth.

Strategic copywriting, custom visuals and audience-led architecture improved readability, engagement and trust.

With schema, analytics, structured headers and performance optimisations in place, the website is now designed to scale visibility while authentically reflecting Shweta Mani’s credibility as a storyteller, coach and leader.

Structural SEO Errors
0

No blocked pages, no deprecated tags, optimised assets across devices.

Technical SEO Compliance
0 %

Schema, sitemap, SSL, analytics, HTTP/2 and indexing readiness implemented.

SEO Score
0 /100

Optimised metadata, headers, keyword distribution and content alignment.

Shweta Mani Build My Story
Testimonial

A Website That Finally Felt Aligned

Umanshi took the time to deeply understand my work, my values and the people I serve. The new Build My Story website feels like an authentic extension of who I am—as a storyteller, coach and writer.

From the narrative flow to the visuals and structure, everything now works cohesively. The clarity the website brings has made conversations with clients far more meaningful and aligned.

Shweta Mani
Founder – Build My Story

The Umanshi Edge
(Our Secret Sauce)

A narrative-first website strategy designed to balance personal authenticity, professional authority and search engine visibility.

Positioning

Clarified Shweta Mani’s positioning as a storyteller, coach and writer through stakeholder insights and audience-led narrative frameworks.

Design & Content

Custom design language and copy crafted to communicate warmth, credibility & inspiration without diluting professionalism.

SEO foundation

Implemented strong on-page and technical SEO foundations to support discoverability for coaching, storytelling and leadership narrative searches.

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