Client Overview
Build My Story, a B2B business with 4+ years of industry presence, helps clients craft compelling brand narratives and strategic messaging, led by Shweta Mani (ICF Certified, PFF), delivering clarity and credibility.
Problem Statement
Despite years of experience in the industry, Build My Story lacked visibility online and needed to make abstract coaching concepts engaging and relatable on social media to build trust and credibility about the lesser known area of expertise.
Our Approach
The content strategy focused on the three main pillars: storytelling, narrative building and coaching as the primary growth levers. The concepts were translated into metaphors, visual narratives and real-world examples through infographics and video case studies.
Founder-led videos and workshop highlights reinforced credibility while maintaining emotional relatability.
Organic Growh
0
%
Built the audience up from zero
Brand Recall
0
x
High memorability through storytelling
Impressions in 5 Months
0
K+
Expanded reach across platforms
Testimonial
Built a Brand Through Narratives
Umanshi brought a strong sense of ownership and clarity to our social media brand building. Their approach helped sharpen what Build My Story stands for and translated abstract ideas into content that felt thoughtful, relatable and premium. While it’s still early days, the direction, storytelling and consistency have already started attracting higher-value leads.
The team’s commitment, creativity and willingness to think deeply about the brand truly stood out.
Shweta Mani
Founder, Build My Story
Built for Business Outcomes
A social media strategy combining narrative building, business storytelling and leadership coaching to make growth, decision-making and professional development clear and actionable.
Audience
Professionals navigating career growth challenges, leaders seeking clarity and confidence, and organisations looking to strengthen communication, culture and direction.
Content Focus
Narrative frameworks, business storytelling examples, leadership insights, visual metaphors, founder-led videos and workshop highlights.
Platform
Instagram for discoverability and relatability, LinkedIn for leadership and professional positioning, YouTube for long-form sessions and narrative breakdowns.
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